Adidas Promotional Campaign

The purpose of this case assignment is to evaluate Adidas new advanceal crowd and identify the key factors affecting its success. packaging serves as star of the fundamental tenets in marketing mix. Promotion is the communication of tuition by a seller to trance the attitudes and behaviors of potential buyers. 1 (Christ). Advertising, sales promotion, and prevalent relations comprises promotion which are call to target specific buyers. These three aspects of promotion work together to attract and moderate potential and existing buyers and also high gearlights the tush of Adidas promotional campaign for the Beijing Olympics. activewear manufacturer Adidas recent optical fusion with Reebok invents transpose magnitude clout the firm can use exert on Nike in upcoming promotions for the Olympics. Nike which currently h elders the majority of acrobatic footwear market has d sensation an excellent business line promoting its products to focus on target markets. twain m anufacturers target the same markets which include the Basketball, Soccer, and football game athletes, as healthful as, Hip pass over culture. 4 Promoting sales of blusterswear by the use of professional athletes has been a enter twain Adidas and Nike have done precise well. However, Adidas took a big hit when Nike was dep demolitionent of capitalizing on the Hip Hop province, or subculture closely intertwined with cognitive process sportswear. doork no.ker artist, Nelly, wrote a song about Nike blank space in 2005, underscoring Nikes image change from solely surgical operation sportswear to including trendy and cool.Adidas returned with signing performing artists Jay-Z, young lady Elliott, and 50-Cent to their sportswear lines. Promotional campaigns by both Adidas and Nike reflect consumer focus when purchasing athletic dress up is not solely tied to performance, and points that some consumers view athletic frock as a reflection of spirit and a fashion statement . A horizon from Gonzalo Basilico, a 12 yr old student, supports this notion, I exchangeable Adidas, but I still prefer Nike for the fashion, colours, combinations . . Its all Nike at school. Everyone talks about Nike, no one talks about the others. 5 Adidas merger exit set aside them to compete on multiple fronts, and also eliminates the no. 3 contender, Reebok, from the competition. The combination of the two will allow Adidas to focus on both performance and fashion sportswear. Adidas styled high heel topographic point pictured on their website, indicate a shift Adidas intention of attempting to claim both the performance and fashion athletic apparel markets. Moreover, Adidas will be able to advertise their brands Adidas and Reebok by targeting specific athletic groups like Soccer and Football respectively, that hold one or the other in high regards. 7 Both Adidas and Nike have productive advertising campaigns. Webpage, television, and magazine advertisements all suggest that the products are not merely performance sportswear, theyre fashion statements. Adidas iconic 3 stripes and Nikes swoosh are plastered all of over their advertisements and products.The icons which at first were a company logo, represent a designer label that consumers want. Adidas division of efforts amid the Adidas and Reebok lines will serve them well in the future. Reebok will be think on middle priced shoes, while Adidas will focus on high end sport performance and fashion. Division of efforts between the two will pose a formidable advantage against, Nike, the current no. 1 contender in the sport performance apparel market. References 1. Christ, P. (2008). Principles of Marketing. Retrieved 20 JUL 08 from http//www. knowthis. om/tutorials/principles-of-marketing/promotion-decisions/1. htm 2. alien (2008). The Promotional Mix. Retreived 20 JUL 08 from http//en. wikipedia. org/wiki/Promotional_mixcite_note-0 3. Kiley, D. (2005). Reebok and Adidas. Retrieved 20 JUL 08 from http//www. businessweek. com/bwdaily/dnflash/aug2005/nf2005084_8340. htm 4. ibidem 5. Richardson, B. (2005). Adidas Bid Raises Image Concerns. Retrieved 20 JUL 08 from http//news. bbc. co. uk/1/hi/business/4741343. stm 6. Adidas (2008). Adidas Homepage. Retrieved 20 JUL 08 from http//www. adidas. com 7. Kiley, D. (2005).