Clover Valley Dairy Case Essay - 623 Words

September 10, 1978 Camden, New Jersey Clover Valley Dairy Company Dear Charles, I am writing you in response to your concerns about the market test on the new cups and carriers Clover Valley Dairy Company is introducing to the consumer. I appreciate your suggestions and have definitely considered them. The purpose of the research is the see how the new packaging is accepted by the consumer and if it is worth it to move to the new six (6) container holder. Number one, I definitely agree that the multipack carriers should be tested and should be tested in other outlets that are not competing with us, but also our markets that are our competitors. I say this because I feel that we should include our competitor’s customer’s†¦show more content†¦The proposed test is definitely useful in addressing the management problems because it would address the customers concerns about the new packaging and be able to provide the best customer satisfaction and to find out if the customer would recommend making their lives easier when purchasing the product. The cost would decrease per unit if the customer accepts the multipack. I think the produc t is very good as it stands right now. If I had to do any type of recommendations to change the carrier the only thing I would probably do is if we are going to see the product to a larger chain of stores or on the Naval Base. I would have a larger box made to hold the six (6) to either twelve (12) or twenty-four (24) case. It would definitely cut the cost down since it would be supplied in bulk. In conclusion, I would agree the doing the test with having a representative set up by the dairy case. Once it has been observed whether they would chose the multipack or single cup. Once it is noticed, they representative would ask if they could do a quick survey on why they chose that particular packaging and why. I also think that we could offer a coupon for the multipacks just to see if that would have the customer purchase the item. As always we would definitely thank the customer for their time and help with us finding out what our customers want in our product. Sincerely, VinceShow MoreRelatedEssay about Case Study- Clover Valley Dairy Company830 Words   |  4 PagesCase Study: Clover Valley Dairy Company Rebeca Aquino DeVry University Case Study: Clover Valley Dairy Company Statement of the Problem(s) The main issue in this case study is the reluctance of the salespeople to comply with the implementation of the new Fist-Plus plan. As a consequence the sales department over the Des Moines office is not meeting the monthly quota. Summary of the Facts From the moment Doug Bloom got to the new office over at Des Moines it was clear thatRead MoreEssay Clover Valley Dairy Case Study - Letter to Charles Krieger958 Words   |  4 PagesClover Valley Dairy Case study - Letter to Charles Krieger Dear Charles Krieger, A big thanks for your letter in regards to market testing of the new cups and carriers! Your suggestions are much appreciated and are really very helpful in what we are trying to do. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the final goal of finalizing them and ensuring that we indeed have the right approach for this initiativeRead MoreClover Valley Dairy Compan Essay1807 Words   |  8 PagesThis case was reprinted with permission from Subash C. Jain, International Marketing Management, CA: Southwestern Publishing Co., 1993. Cases for Part I Nature and Scope of Marketing Research CASE I-1 Clover Valley Dairy Company In the fall of 1978, Vince Roth, General Manager of the Clover Valley Dairy Company, was considering whether a newly developed multipack carrier for yogurt was ready for market testing and, if so, how it should be tested. Since 1930, the Clover Valley Dairy CompanyRead MoreAnalysis Of Starbucks Supply Chain Company5952 Words   |  24 Pagesthe form of inconsistent beverage quality and unreliable menus. Customer complaints often cited experiences where favorite menu items were not stocked, coffee tasted too bitter, lines were too long to endure during the morning commute, and in some cases, even bottled water was not available at some locations. To top it off, these issues surfaced during the mid-2000s economic recession, causing many customers to look at Starbucks as an unnecessary luxury to be taken out of the household budget. AfterRead MoreStarbucks Annual Report 200846643 Words   |  187 Pagescoffee—starting with the launch of Pike Placeâ„ ¢ Roast, our new everyday brewed coffee. This emphasis included the introduction of the â„ ¢ Starbucks Mastrena, our new, lower-proï ¬ le espresso machines, and the purchase of the company that makes the Clover ® brewer, a state-of-the-art single-cup brewing system that allows us to serve the best cup of brewed coffee available anywhere. Our customers also told us they are looking to Starbucks for more in the health and wellness space, and in response, we

`` Howl `` By Allen Ginsberg - 1047 Words

â€Å"Howl† by Allen Ginsberg can be labeled as a prose poem, but it does not seem to fit any one category in literature. One could argue that â€Å"Howl† can not be confined by categorization because of how different in style and form that it is. This version of the poem was published in 1956 and has three parts. It can be viewed as a stream of consciousness with many random comma placements and few chances to take a breath while reading it. The poem is constantly building upon itself giving the reader little time to pause. The long stretched out lines help add to this effect of, what Ginsberg called, â€Å"a big long clanky statement† (492). By stretching out the sentences Ginsberg adds to the overall lengthy feeling that the poem has. The beginning of the poem has a dedication to Carl Solomon, a friend Ginsberg met in the Columbia Psychiatric Institute. He drew inspiration from Solomon’s work in â€Å"Howl† and thought highly of him as an intelle ctual person. The first line of the poem reads, â€Å"I saw the best minds of my generation destroyed by madness, starving hysterical naked,† and the speaker continues on from there (492). Right away readers are thrown into the speaker’s view and what he has seen in his life. The first misplaced comma is one of many, but symbolizes the chaos that he is describing all around him. In our class discussion we talked about how the speaker alienates an older generation in this quote because he is speaking about the younger generation that he is part of. ThisShow MoreRelatedHowl, By Allen Ginsberg1256 Words   |  6 PagesHowl for Somebody I Never Met in a Place I Never Heard of about a Cause we Already Won Howl, by Allen Ginsberg, is an inaccessible writing with such obscure references from a unique personal life and small subculture from 50 years ago that it cannot stand on its own today. It tackles issues society has already decided, makes them completely unrelatable, and attempts to shock readers. Except to literary historians, this poem is irrelevant to modern society because of constant references to obscureRead MoreEssay on Howl by Allen Ginsberg2877 Words   |  12 PagesHowl: How the Poem Came to Be and How it Made Allen Ginsberg Famous When Allen Ginsberg sat down at a secondhand typewriter in 1955 and began the first of his many subsequent drafts of Howl, he had no idea of the controversy it would cause. I fact, he didnt even set out to write a formal poem and especially not one that he would consider publishing. Instead, what the 29 year old began would materialize into his most famous literary work and the cause of a much publicized trial debating theRead MoreAnalysis Of Howl By Allen Ginsberg1107 Words   |  5 Pagesglobalization. In the poem Howl, by Allen Ginsberg who is one of the Beat writers, he uses almost all the themes used by the Beat writers. The Beat writers asked intellectual questions about sexuality, identity, bureaucracy and religion. When re-reading their work years later we might perceive it as being naà ¯ve, but yet for any person who experiences the puzzled time of life between the age of 13 and 30 will relate to these questions asked by the Beat writers. The word â€Å"howl† is usually associated withRead MoreAnalysis Of Allen Ginsberg s Howl1745 Words   |  7 PagesThe importance of the symbolism of madness in Allen Ginsberg’s Howl. The theme of madness is vital in Allen Ginsberg’s Howl, as a poem written by a young voice with the purpose to intentionally shock audiences. It presents views of insanity and madness as both tragically victimizing the talented young minds of America, causing the straight-cut society to oppress and restrain their creativity in psychiatric hospitals; but also as a sort of liberation, allowing the artist to connect to their creativityRead MoreAnalysis Of The Poem Howl By Allen Ginsberg Essay981 Words   |  4 PagesHowl The standard types of poems out there in the world doesn’t really define poetry but points it to a certain direction, from haiku to slam poetry to Shakespearean. The list could go on of the many types of poetry. Poetry was a way to tell stories or exaggerate cultural events. The poem â€Å"Howl†, written by Allen Ginsberg was written in the 1950’s and captures the many struggles in life that many people were experiencing during this time. There is no clear indication as to exactly what the poemRead MoreEssay on Howl Kaddish By Allen Ginsberg2521 Words   |  11 Pagesamp;quot;Howlamp;quot; and amp;quot;Kaddishamp;quot;, the overall tone of the poem hits you right in the face. Allen Ginsberg, the poet, presents these two poems as complaints and injustices. He justifies these complaints in the pages that follow. Ginsberg also uses several literary techniques in these works to enhance the images for the reader. His own life experiences are mentioned in the poems , the majority of his works being somewhat biographical. It is said that Allen Ginsberg was aheadRead MoreAnalysis Of Allen Ginsberg s Howl And 1661 Words   |  7 PagesAllen Ginsberg was one of the greatest admired Beat Generation poets, who particularly used free flowing, aggressive and occasionally a discourteous style of language to show that the rule and social structure over heterosexuality can be filled with opposition, so he decided to release queerness. Ginsberg strongly disputed capitalism and conformity that notably consisted of sexual repression, so he incorporated in the development of counterculture and challenged the heteronormative, procreation-drivenRead MoreAllen Ginsberg, Howl Cultural Imapact Essay2878 Words   |  12 Pagesthats what the poet does.† Allen Ginsberg believed this wholly and based his means of poetry by what he said in this sentence. One cannot censor thoughts, just as one can’t censor expression. Ginsberg faced controversy for sexual content and profanities that he used in his poetry, but those were merely his private thoughts that he brought to the public. His poetry fueled a whole generational revolution in the 1950s. In times of cookie cutter uniformity Allen Ginsberg went against norm and wroteRead MoreChallenging the Modernity of American Culture: The Howl by Allen Ginsberg1165 Words   |  5 Pages In the poem Howl, Allen Ginsberg challenges the modernity of American culture, which enforces the â€Å"best minds† (1) to give up their freedom to conform to the desired sense of normality. Ginsberg states â€Å"I saw the best minds of my generation destroyed by madness, starving hysterical naked/ dragging themselves through the negro streets at dawn looking for an angry fix† (9). His expression of Moloch The angry fix is what all of these â€Å"best minds† look for after being stripped of their freedom to conformRead MoreSocial Pressures Reflected in Ginsbergs Howl Essay921 Words   |  4 PagesSocial Pressures Reflected in Ginsbergs Howl Post World War II America produced a number of images that will be forever imprinted on the minds of Americans. Such images as television shows like Leave It To Beaver and I Love Lucy, movies such as An Affair To Remember, and Brigadoon, are watched frequently even in todays society. But in this world of fairytale movies and the American Dream, what about those who didnt fit into the picture of perfection and prosperity? These men

Human Development in Social Context

Question: Discuss about theHuman Development in Social Context. Answer: Week 8- Tutorial The interview questions will be asked to a housewife who is known to my family member. She is 42 years old and she spent her childhood with her two siblings. She was the oldest child of the family and was much responsible. Her responses will be discussed further. Families as Systems and Sibling Relationship The woman implied that she was born and brought up in a joint family where she lived with her parents, uncle, aunt, grandparents, siblings, and cousins. Hence, she had to be proactive in the interactive sessions with her family. The family theory concentrates on the interactive purposes with the family members. It is noted that the siblings bring the special differences to the family. Sometimes people have to deal with their temperament and sometimes the siblings are needed to be pampered. In case of the respondent, she stated that she was the oldest child in the family and she needed to take care of all her siblings. Unlike many other people, she also faced the sibling rivalry. Especially, during studies, food, and their development stages, she had to be strict with her siblings, which made her their rivals. Therefore, the relationship with the sibling is always tricky in the childhood. Socialisation of the Students by the School The middle childhood is the time when the brain of the children is developed. During such time, the children learn about the social life. Moreover, it is also noted that the cognitive skills of a child is developed at the age of six. The cognitive development takes place when the children get the chances of widening their knowledge about the social life. The respondent stated that she used to engage her younger siblings into social programmes arranged by the schools. It is true that children spend most of their times in School where they learn about the principles and take education. The supervision of the teachers becomes more important for the students. During such age, the children get the chance to know people more closely. The school teachers even need to maintain the efficiency to develop the understanding of the social life. Moreover, the friends that the children make in their school life help them in socialising with others. Peer Acceptance, Rejection, and Popularity During Childhood It is to be noted that during childhood, the peer relations and friendship become much important to the children. If the children spend a quality time with the peers, it impacts their minds and makes them more social. If the children face the peer acceptance, it enhances their self esteem. Moreover, the degree of their competence will also increase. The parents need to accept their children and need to be supportive enough towards them. On the contrary, the peer rejection creates the negative impacts on the minds of the people in the middle childhood. It is noted that rejected children often face several misbehaviours and negative treatment, which are also affecting the self-esteem of those children. The aggressiveness makes them being mistreated by people and they start underestimate the opinion of the society. It is also noted that many of the children become much popular among the society. These children are treated differently to the others. The appreciations they receive from the people make them more competent in this society. The social status of these children even improves with time. Whereas the victimize children become aggressive, the popular children stay calm and wise to deal with any situation. Development of the Self-Esteem The social events create the special impacts in the middle childhood. When the children enter to the primary schools, the teachers try to engage them in several social activities. When the children participate in these activities, it helps them in gaining experiences. It is even helpful in increasing freedom and improving their social behaviour. The children are often persuaded by the teachers and parents to show respect to others. It makes them more respectful towards people, which is necessary to develop their self-esteem. Industry vs Inferiority The view presented by Erikson is highlighting that the children between the ages of seven to eleven are much involved with the social contexts. In such time, the development of sense of industry is necessary. The activities and formal schooling practices are contributing growth to the social life of the children. Hence, the self-esteem of these children grows accordingly. On the other hand, the deprived children become incapable of acquiring such skills, which generate the sense of inferiority. It may lead these children towards interpersonal consequences and emotional turns. Hence, it is necessary to keep the focus on such development for strengthening the self-esteem. Encouragement from the Parents The drop of the confidence can create the negative impact on children. We can state that if the children become more pessimistic about their performance in the social life, it discourages them in building their self-esteem. They get the feeling of being inferior to other children who are appreciated by the society. I feel, too much expectations from the parents may discourage them, as sometimes their expectations extend beyond the capabilities. Hence, it is sometimes necessary to think of their ability and encourage them to live their life without the stress. The parents can help the children mostly by motivating and encouraging their self-esteem. They play a vital role in such regards. The more failure feedback they will receive, it will discourage them more to feel insecure. The parents are the people who can boost up their energies in failures and motivate them to improve themselves. Looking for a Friend During the middle childhood, there are many of the changes take places in a child. We believe that the friendship is mainly associated with the sharing of the different consequences and activities. In the middle childhood, the people started to identify their real friends who are going to be with them forever. We have seen that the preadolescent children between the ages of 8 to 10 usually appreciate every single thing about their friends. However, when they start growing up, they keep their circle small, as they learn to judge what is right and what is wrong. The perspectives of the children thus lead them towards identifying the friend. Differences Between the Boys and Girls Friendships Gender segregation is another much prominent feature of the early childhood. In such times, the children from middle childhood tend to make friendship with the same genders. If we analyse more, we can find that many children prefer the friend with the same mentality. In most of the cases, it is noted that boys are rough and like playing and fighting. On the other hand, girls prefer the nice talks and like to play with dolls. Hence, there are differences found in the friendships of girls and boys. Friendships in Middle Childhood and Adulthood There are many of the changes seen in the ages of middle childhood and adulthood. Similarly, the features of friendships also change during such times. As we received responses from the lady, we derive the idea that in the middle childhood, children become much interested in sharing the experiences with their friends. However, they become more introvert and responsible when they grow older. Therefore, often they like to keep their secret and they do not feel like sharing anything with every friend. They become much selective and keep their circle small. Therefore, the changes become much prominent. They become much matured that usually make them isolated from others.

Solving the problem of low capital at alpha retailers

Introduction A business plan is a well organized document that shows the road map that the business will take so as to start or continue expanding. In some cases, business plans are wrongly drafted and this results in problems when running the business. In this work, ways of resolving low capital base for the alpha retailers are analyzed and evaluated.Advertising We will write a custom critical writing sample on Solving the problem of low capital at alpha retailers specifically for you for only $16.05 $11/page Learn More Client The client is called alpha retailers; the company is a start up business that has been established and it deals with the distribution of products to consumers. After starting the business, the managers realized that the capital set out to run the business is not enough. The client now wishes to solve the problem of lack of enough capital within the business. To develop solutions geared towards solving this problem, the researcher conducted a situations analysis, developed tactics to solve these problems and ways of implementing and monitoring the success of the business. Objectives The main objective of this work is to formulate solutions through which the Alpha retailers can use so as to gain enough capital. Currently, the business is faced by the problem of the lack of enough capital due to poor business planning. This has seen the business exhaust its startup capital. Situational analysis The first step will be to perform a situational analysis of the business. This will entail a critical evaluation of the alpha retailers. To check the company’s internal and external performance, a SWOT analysis was carried out. SWOT analysis entails the examination of the business in terms of strengths, weaknesses, opportunities and threats. Strengths and weaknesses relate to the internal environment of the business while the opportunities and threats relate to the external environment. Strengths: the business wil l be examined to determine its strengths. These include superior technologies, capital, experience in the field, having good competent workers and innovations. The business will be evaluated so as to identify these strengths. Weaknesses: the business will be analyzed in order to identify the weaknesses the business faces. These include poor technology, lack of capital and small incompetent workforce.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities: these are the positive factors that promote the development of the business. They include a large customer base, good legal and regulatory framework, positive culture, good political climate, and government subsidies (Barney 87). Threats: these are external factors that will affect the development of the business negatively. They include superior technology processed by the competitor, low market demand of the product on sale, seasonal and weather effects. Audiences The main stakeholders that will be involved in this problem solving: The company management: they will be involved in the formulation of appropriate strategies The company employees: they will be involved in the implementation of the strategies developed The project manager: he/she will help the company formulate appropriate strategies and tactics so as to get enough capital. Strategy In order for the business to perform well, there is a need to develop strategies to enable the company raise its capital base (Protiviti 3). The following are the main strategies that will be adopted Borrow loans: in the short run, the business should borrow capital from financial institution and banks. Before borrowing the loan, the company should prepare an adequate business plan so as to convince the financiers to award the loan Market the company to investors: this will entail the development of a good business plan which will be used to market the co mpany to investors. The management will identify people who can invest in the business and become shareholders Venture capital firms: this is an equity financing strategy where investors raise capital for the business and in return the get a stake at the business. The management will liaise with venture capital firms who will not only assist in raising the capital for the business but also provide strategic, market and management expertise to the alpha business.Advertising We will write a custom critical writing sample on Solving the problem of low capital at alpha retailers specifically for you for only $16.05 $11/page Learn More Aggressive marketing: the working capital of the business can be increased by increasing the net profit which can be used to develop the business. The business should increase their marketing and sale promotions activities so as to increase the sales volume and subsequently the profit and the working capital. Capital reinvestm ent: since this business is a small start up business, the company can monitor the cash inflows and outflows and most of the profits can be reinvested back to the business. Use of more personal saving: the company can increase its capital revenue by asking the principle owners to contribute more money towards they business venture Factoring all costs and excepted cost in the future: one of the major failures in business is failure to identify all the fixed and variable expenses so that they can be factored in the financial plan. This will prevent cases where extra cost result in reduction in capital. Tactics Reducing cost: in order to prevent excessive spending, the company management should look for ways through reducing costs such as checking employees and their productivity so as to get rid of any unproductive employees. The management should also look at the operations, productivity, distribution channels so as to identify methods of reducing costs. Motivate employees and manage ment: in order to improve the sales, the company should motivate employees and the management team to ensure that they perform at their best. This will increase sales and raise capital in the long run. Check customer feedback: it is important for the business to monitor the customer feedback so as to respond to any negative feedback. This will ensure that the company’s customer base and hence the capital in the long run.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Improve the business culture: the management should improve the business culture so as to get long term benefits and improve their sales as well as the customer base. Calendar budget The budget entails the amount that will be used to institute that changes that will result to increase in sales. ACTIVITY PRICE $ Meetings with all stakeholders 5000 Sales and marketing activities 2500 Public relations 3000 Long term loans and debt financing 50000 Equity financing 60000 Totals 120500 The entire process will be carried out within one week. The main activities are shown in the Gantt chart below: Week 1 Week 2 Week 3 Week 4 Week 5 Situational analysis Developing appropriate strategies Training the management Looking for investors and debt financiers Evaluations Evaluations After developing and implementing the different strategies, it is imperative that the progress is tracked so as to ensure that there is a positive growth an d that the capital base increases. Various methods will be used to evaluate the success of the adopted strategies. The main evaluation methods are: Increase in capital: it is expected that they will be an increase in capital. This can be noted after evaluating the account books such as the balance sheet. Increase in sales: the success of the adopted strategies can be evaluated from the sales record of the company. Greater sales will definitely result in the increase in the profits as well as the working capital Increase in borrowed capital: if the proposed strategies are implemented, the amount of money generated as debt capital and equity capital is expected to increase. Works Cited Barney, Jay. Gaining and Sustaining Competitive Advantage. USA: Addison-Wesley. 1996. Print. Protiviti . â€Å"Improving working capital management process.† The bulleting 4.11(2011): 1-6. Print. This critical writing on Solving the problem of low capital at alpha retailers was written and submitted by user Molecule Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Definition and Examples of Linguistic Americanization

Definition and Examples of Linguistic Americanization In linguistics, Americanization is the influence of the distinctive lexical and grammatical forms of American English on other varieties of the English language. Also called linguistic Americanization. As Leech and Smith* observe below, If the term Americanization is taken to imply direct influence of AmE on BrE, it should be treated with caution (2009).See Examples and Observations below. Examples and Observations Globalization in the current era is associated, for better or for worse, with Americanization. This is particularly true of its cultural dimension. For it is the United States, as the worlds hyper-power, that has the economic, military, and political power to projects its culture and values globally. Yet, as many commentators have noted, Americans appear parochial and unworldly, hardly the cosmopolitan sophisticates needed to proffer a truly global vision.The ambiguity of the United States representing globality is perhaps no more apparent than in the projection of its language globally. On the one hand, Americans are particularly notorious for their linguistic insularity, rarely exhibiting the foreign language proficiency so common elsewhere in the world. Yet, as well known, the American language, English, is a global import, inherited from an earlier global power, England. Hence American ownership of global English is more tenuous than its ownership of other global cultural icons, such as McDonalds or Disney.(Selma K. Sonntag, The Local Politics of Global English: Case Studies in Linguistic Globalization. Lexington Books, 2003) Grammatical and Lexical ChangesThe evidence provided by the Brown family of corporaespecially the comparison between the British corpora (1961, 1991) and the American corpora (1961, 1992)often shows AmE to be in the lead or to show a more extreme tendency, and BrE to be following in its wake. Thus, must, in our data, has declined more in AmE than in BrE, and has become much rarer than have to and (have) got to in AmE conversational speech. Users of British English are familiar with lexical changes due to American influence, such as increasing use of movie(s) and guy(s), but grammatical changes from the same source are less noticeable. . . . [A] finding that AmE is ahead of BrE in a given frequency change does not necessarily imply direct transatlantic influenceit could simply be an ongoing change in both varieties where AmE is more advanced. If the term Americanization is taken to imply direct influence of AmE on BrE, it should be treated with caution.(*Geoffrey Leech and Nicholas Sm ith, Change and Constancy in Linguistic Change: How Grammatical Usage in Written English Evolved in the Period 1931-1991. Corpus Linguistics: Refinements and Reassessments, ed. by Antoinette Renouf and Andrew Kehoe. Rodopi, 2009) Be going to[B]e going to was more than twice as frequent in the American corpus as in the Australian or British corpora, suggesting that Americanization may be a factor in its growing popularity. That colloquialization may be another relevant factor is suggested by the finding that be going to is greatly preferred in speech over writing (by a ratio of 9.9:1), further confirmation for the applicability of this suggestion to AmE and BrE being provided by Leechs (2003) finding that between 1961 and 1991/2 be going to enjoyed a strong increase in popularity in American writing (51.6%) and in British writing (18.5%).(Peter Collins, The English Modals and Semi-Modals: Regional and Stylistic Variation. The Dynamics of Linguistic Variation: Corpus Evidence on English Past and Present, ed. by Terttu Nevalainen. John Benjamins, 2008)The Americanization of EuropeBecause of the advent of linguistic Americanization, . . . one can no longer claim that Europes lingua franca is unequivocally a Briti sh commodity. English is emerging in Europe, not only as a universal language, but also as a potential norm-generating variety. . . .Basically, what we have is a traditional basis for ELT [English Language Teaching], one centered in BrE, on the teacher as model, on British and American social studies, and on the goal of mimicking the idealized native speaker, evolving into a platform for ELT which constitutes a radical departure from such beliefs and practices. Instead, linguistic Americanization, the mixing of BrE and AmE which suggests a kind of mid-Atlantic accent and a rich blend of lexical usage, the idea of a variety of Euro-English, the use of postcolonial texts in cultural studies modules, and the desire to develop cross-cultural communicative skills, is on the upswing, while BrE, prescriptivism, and traditionalist positioning are declining.(Marko Modiano, EIL, Native-Speakerism and the Failure of European ELT. English as an International Language: Perspectives and Pedagogic al Issues, ed. by Farzad Sharifian. Multilingual Matters, 2009) Yiddish and American English: A Two-Way ProcessThroughout Yekl [1896] and his early stories, [Abraham] Cahan translates the Yiddish of characters into correct (albeit ornate) English while leaving incorporated English words in their misspelled, italicized forms: feller (fellow), for example, or preticly (perhaps particular). Speech thus represents the cultural intermixture arising from contact between the immigrant and American society, an intermixture captured in remarkably hybrid sentencesDont you always say you like to dansh with me becush I am a good dansher? (Yekl, 41)and even in individual words like oyshgreen: A verb coined from the Yiddish oys, out, and the English green, and signifying to cease being green (95n).This narrative technique also represents a reversal of perspective, whereby English becomes the contaminating element within another language. The Americanization of Yiddish is given from a Yiddish perspective. English words are thrown backrulesh (rules), deshepoitn (disappoint), saresfied (satisfied)transformed and defamiliarized by their inclusion in another linguistic system. Just as Yiddish becomes Americanized in Yekl, American English becomes Yiddishized: transformative linguistic contact is shown as a two-way process.(Gavin Roger Jones, Strange Talk: The Politics of Dialect Literature in Gilded Age America. University of California Press, 1999) Alternate Spellings: Americanisation

Profile of Demosthenes, the Greek Orator

Profile of Demosthenes, the Greek Orator Demosthenes, renowned as a great Greek orator and statesman, was born in 384 (or 383) B.C. He died in 322. Demosthenes father, also Demosthenes, was an Athenian citizen from the deme of Paeania who died when Demosthenes was seven. His mother was named Cleobule. Demosthenes Learns to Speak Publicly The first time Demosthenes made a speech in the public assembly was a disaster. Discouraged, he was fortunate to run into an actor who helped show him what he needed to do to make his speeches compelling. To perfect the technique, he set up a routine, which he followed for months until he had mastered oratory. Plutarch on the Self-Training of Demosthenes Hereupon he built himself a place to study in underground (which was still remaining in our time), and hither he would come constantly every day to form his action and to exercise his voice, and here he would continue, oftentimes without intermission, two or three months together, shaving one half of his head, that so for shame he might not go abroad, though he desired it ever so much. - Plutarchs Demosthenes Demosthenes as Speech Writer Demosthenes was a professional speech writer or logographer. Demosthenes wrote speeches against Athenians he believed guilty of corruption. His first Philippic was in 352 (it is named for the man Demosthenes opposed, Philip of Macedonia.) Aspects of Athenian Political Life Greek men of means were expected to contribute to the polis and so Demosthenes, who became active politically in c. 356 B.C., outfitted a trireme and, as choregus at Athens, he paid for a theatrical performance. Demosthenes also fought as a hoplite at the Battle of Chaeronea in 338. Demosthenes Gains Fame as an Orator Demosthenes became an official Athenian orator. As an  official orator, he warned against Philip  when the Macedonian king and father of Alexander the Great was beginning his conquest of Greece. Demosthenes three orations against Philip, known as the Philippics, were so bitter that today a severe speech denouncing someone is called a Philippic. Another writer of Philippics was Cicero, the Roman with whom Plutarch compares Demosthenes in Plutarchs Parallel Lives. There is also a fourth Philippic whose authenticity has been questioned. Death of Demosthenes Demosthenes troubles with the royal house of Macedon didnt end with Philips death. When Alexander insisted that the Athenian orators be delivered to him to be punished for treason, Demosthenes fled to a temple of Poseidon for sanctuary. A guard prevailed on him to come out. Realizing he was at the end of his rope, Demosthenes requested permission to write a letter. Permission was granted; the letter was written; then Demosthenes began to walk, quill pen in his mouth, to the door of the temple. He died before he reached it of a poison hed kept in his pen. Thats the story. Works Attributed to Demosthenes On the Accession of AlexanderAgainst AndrotionAgainst ApatouriusAgainst AphobusAgainst Aphobus 1Against Aphobus 2Against AristocratesAgainst Aristogiton 1Against Aristogiton 2Against Boeotus 1Against Boeotus 2Against CalliclesAgainst CallippusOn the ChersoneseAgainst CononOn the CrownAgainst DionysodorusErotic EssayAgainst EubulidesAgainst Evergus and MnesibulusExordiaOn the False EmbassyFuneral SpeechOn the HalonnesusAgainst LacritusAgainst LeocharesAgainst LeptinesLettersOn the Liberty of the RhodiansAgainst MacartatusAgainst MidiasAgainst Nausimachus and XenopeithesOn the Navy-BoardsAgainst NeaeraAgainst NicostratusAgainst OlympiodorusOlynthiac 1Olynthiac 2Olynthiac 3Against OntenorAgainst OntenorOn OrganizationAgainst PantaenetusOn the PeaceAgainst PhaenippusPhilips LetterReply to Philips LetterPhilippic 1Philippic 2Philippic 3Philippic 4Against PhormioFor PhormioAgainst PolyclesAgainst SpudiasAgainst Stephanus 1Against Stephanus 2Against TheocrinesAgainst TimocratesAgainst Timot heus On the Trierarchic CrownAgainst ZenothemisFor the Megalopolitans Available through The Internet Library.

Discuss the theme of dream and reality in The Metamorphosis by Franz Essay

Discuss the theme of dream and reality in The Metamorphosis by Franz Kafka - Essay Example Samsa also finds an apartment for the family to live in. "As Gregor Samsa awoke one morning from a troubled dream he found himself transformed in his bed into a monstrous insect. He was lying on his hard, as it were armor-plated, back and when he lifted his head a little he could see his dome-like brown belly divided into corrugated segments on top of which the bed quilt could hardly keep in position and was about to slide off completely. His numerous legs, which were pitifully thin compared to the rest of his bulk, flickered and shimmered helplessly before his eyes. There is a wonderful rhythmic sound to this dreamy narrative passage. Gregor is half-asleep and gradually realizes that the transformation is indeed real and no nightmare. It also occurs to him that he still retains his human memories and human cognitive capacity, which means that the transformation is incomplete (Grà ¼nbein). "Ach Gott, he thought, what an exhausting job Ive picked on! Traveling about day in, day out. Many more anxieties on the road than in the office, the plague of worrying about train connections, the bad and irregular meals, casual acquaintances never to be seen again, never to become intimate friends. The hell with it all!† The metamorphosis, though shocking and striking, is yet grounded in reality. For example, when we go to bed everyday in new surroundings, we are expect to feel a moment of surprise on waking up - a sudden sense of unreality, and this experience must occur repeatedly over in the life of a traveling salesman. It is the sort of thing that makes any sense of continuity in life impossible, as the sense of reality depends upon continuity, upon duration. Also, awakening as a gigantic insect is similar in effect to awakening as Julius Caesar or Benjamin Franklin (Preece 23). Kafka brings about a sardonic tone to the narrative by using a broad range of literary devices. The

A paper about a short story Essay Example | Topics and Well Written Essays - 500 words

A paper about a short story - Essay Example the story where he points out that Matman happens to be a voodoo practitioner, he then described some of the rituals that she sometimes performs that cause her to sometimes fall down to the ground and start rolling about under the glowing moon (DeSanto 2013). After conducting these bizarre ritual, Matman would then proceed to walk back to the house to eat. An analysis of this incidence seems to suggest to the reader that to Matman and her family, that the occurrence of such an event is a normal everyday event, this is despite of the fact that such actions would generally be regarded by the larger society as being quite bizarre. DeSanto also undertakes to try and normalize some gruesome incidents in the story and describes how after Lord Invader had attacked and bit the ear of one of the neighborhood boys while he was busy playing a game of basketball, Dà ©dà © had proceeded to beat him out there in the street before leading the dog home. When the boy’s father had turned up at the house, he had insisted on having the dog killed and on his threatening the Dà ©dà ©Ã¢â‚¬â„¢s family, Dà ©dà © had agreed to kill the dog. Dà ©dà © had then slit the dog’s throat during a brief ceremony that had begun with Matman whispering a Haitian death song that quickly turned into howls. After slitting the dog’s throat Dà ©dà © had proceeded to give it a brief eulogy by whispering â€Å"Lawd Invadar. I lahved you† (DeSanto 2012). By the delivery of the rather ordinary eulogy after Dà ©dà ©Ã¢â‚¬â„¢s character had conducted a bizarre ceremony in which he killed his dog, DeSanto is seen to engage in an attempt where he tries to normalize a gruesome event in which a dog is butchered in a bizarre ceremony. The normalization of the bizarre is also seen to be used by DeSanto in his narration of how John took off all his clothes and ran around the neighborhood while only wearing a bone necklace and then proceeded to dig up the remain of Lord Invader in the rain (DeSanto 2012). The humming of a normal tune is

Procurement Ethics Practices Essay Example for Free

Procurement Ethics Practices Essay All persons in society, whether in private or public sector, product or services industry are concerned with ethics, Ethics is defined as the discipline dealing with what is good or bad and moral duty and obligation. Thus personal ethics has been referred to as the rules by which an individual lives his/her personal life. Business ethics is concerned with truth, fairness and justice and accounting ethics pertains to the code that guides the professional conduct of aspects such as the expectation of society and customers, social responsibility, consumer autonomy and corporate behavior in the home country as well as abroad (koontz et al 1994) Business ethics has become a well recognized aspect of managing firms today . Due to an increasing interest of ,many are nowadays concerned about values like integrity and honesty and developing ethical codes to foster responsible behavior of their employees. Ethically therefore, managers must produce the greatest good for the greatest number of people in these days of pervasive globalization of business. Manager should recognize that customers and all other stakeholders of their companies have aright to quality products and services, to meet their existing and emerging needs, at affordable prices, all times, and should be guided by fairness and equity, as well as imparity. Managers must institutionalize ethics in their decisions and daily activities thus applying integrity and integrating ethical concepts with daily actions. This can be achieved by: Establishing an appropriate company policy or code of ethics, so as to institutionalize ethics, sin organizational behavior both at management and board of director’s level, using a formally established ethics committee, teaching ethics to employees. It has been established that ethical standard vary from society to society and from country to country and should therefore be taught to ensure uniformity in understanding and applicability across the world, particularly in these days of increasing and pervasive globalization. In procurement office or department the following ethics should be followed for better running of the organization. All officers who are in charge must follow some ethics for good purchasing and supplying, this will include: Honesty: People who procure on behalf of organizations cannot afford to give anyone cause to believe that their procurement behavior is not completely ethical. Spending millions of shillings for their organizations, they are exposed to temptations that most of their colleagues face. Therefore, they have to be honest when procuring goods on behalf of the organization. Enhancing Integrity :Procurement officials should never use their authority or office for personal gain and shall seek to enhance their integrity by: maintaining unimpeachable standards of integrity in all business relationship both inside and outside the organizations in which they are employee, fostering the highest possible standards of professional competence amongst those for whom they are responsible, optimizing the use of resources for which they are responsible to provide the maximum benefit to their employing organization. Conflicts of Interest: When dealing with suppliers potential conflicts of interest can sometimes arise. Instances where relatives or friends are employed by the supplier company should be notified to the Service Unit Manager. This will not prevent the Council trading with the supplier though the Council may arrange for the procurement to be handled by another officer. In instances where Members or former employees are potential suppliers it is important that they do not receive or expect to receive special consideration. If their inside knowledge appears to give them an unfair competitive advantage it may be desirable to take steps to ensure fair competition amongst all suppliers. Rewards to employees: Members and officers should avoid as far as possible dealing with our suppliers in their private affairs, particularly if this is likely to put them under some obligation to the supplier. Where such arrangements are unavoidable it is essential that they ensure that they are not offered any sort of deal which is not commonly available and which could be construed as a reward for actions taken in the course of the employment. Principles of Professional : Seeks or accepts a position as head or employee only when fully in accord with the professional principles applicable thereto, and when confident of possessing the qualifications to serve under those principles to the advantage of the employing organization, believes in the dignity and worth of the services rendered by the organization and the societal responsibilities assumed as a trusted public servant, so that organization is governed by the highest ideals of honor and integrity in all public and personal relationships in order to merit the respect and inspire the confidence of the organization and the public being served. Confidentiality and Accuracy of Information: The confidentiality of information received in the course of duty should be respected and should never be used for personal gain; information given in the course of duty should be true and fair and never designed to mislead hence making personal profit obtained through misuse of public or personal relationships is dishonest and not tolerable. Business gifts: Business gifts, other than items of very small value such as business diaries, calendars, should not be accepted, members of the staff should at no time or under any circumstances accept directly or indirectly, gifts, gratuities, or other things of value from suppliers which might influence or appear to influence purchasing decisions. Hospitality: Modest hospitality is an acceptable courtesy at a business relationship. However, the recipient shall not allow himself to reach a position whereby he might be deemed by others to have been influenced, in making a business decision as a consequence of accepting such hospitality. The frequency and scale of hospitality accepted shall not be significantly greater than the recipients employer would be likely to provide in return. Proper communication: Keeps the governmental organization informed, through appropriate channels, on problems and progress of applicable operations by emphasizing the importance of the facts. In case of any information which is unclear so be discussed with relevant officer without making uninformed decisions which may cost the organization. Proper control of personnel: Resists encroachment on control of personnel in order to preserve integrity as a professional manager, handles all personnel matters on a merit basis. Politics, religion, ethnicity, gender, and age carry no weight in personnel administration in the agency being directed or served. Disciplinary Action: Seeks or dispenses no personal favors, handles each administrative problem objectively and emphatically without discrimination. Any mistake committed should be dealt with without favor and the correct measure should be applied. Purchasing and supply procedure: Officers shall always seek to uphold and enhance the standing of the Purchasing and Supply profession and will always act professionally and selflessly by: maintaining the highest possible standard of integrity in all their business relationships both inside and outside the organizations where they work, rejecting any business practice which might reasonably be deemed improper and never using their authority for personal gain, enhancing the proficiency and stature of the profession by acquiring and maintaining current technical knowledge and the highest standards of ethical behavior; fostering the highest possible standards of professional competence amongst those for whom they are responsible. Competition The nature and length of contracts and business relationships with suppliers can vary according to circumstances. These should always be constructed to ensure deliverables and benefits. Arrangements which might in the long term prevent the effective operation of fair competition should be avoided. Conclusion Managerial and appropriate ethical behavior is central to the success and effectiveness of organization anywhere in the world today. Business are so interconnected ,in terms of products and information flows, that ethical behavior in one country or in one part of the globe has an immediate impact in other countries or parts of the globe. Consequently, attempts should be made by governments and business leaders to incorporate standard management practices in their operations to enhance the efficiency of these flows. Ethical standards and codes are in this process because of the globalization of e- world business today. There is an urgent need to develop and adopt international ethical standard and codes to guide and regulate managers, globally, in running their organization effectively. These codes should include corporate governance and social responsibility practices. Reference: 1) Codes of Professional Responsibility by Rena A. Gorlin 1149 pg 2) Management Reform by DIANE Publishing Company 539 pg 3) News line KASNEB (July-sep2004) 4) Koontz et al management (1994)

Essay --

Mary Wollstonecraft Shelley was born in Somers Town on August 30th of 1797 in London, England. Shortly after her birth her mother died due to puerperal fever, leaving her father William Goodwin to care for her and her three year old half-sister Fanny Imlay. Elanor Ty said, â€Å"Mary became his favorite child. He called her â€Å"pretty little Mary† and relished evidence of her superiority over Fanny.† At the age of seventeen Mary had her first relationship with a man known as Percy Bysshe Shelley who later became her husband. On a cold stormy night in 1816 Percy and Mary spent their time reading about ghost stories and which later prompted Mary to write her first sketch of what is known as today as Frankenstein or The Modern Prometheus. At a very young age Mary was encouraged by her father to write. She really grew such a interest in writing, by the time she was nineteen years old she was finished one of the most famous novels ever published known as Frankenstein. Mary wrote a total of six other novels including the most famous novel today Frankenstein. Frankenstein still thrills people of all descents young and old with its suspense. In Frankenstein, Mary Shelly analyzes how Victor Frankenstein creates a monster but in doing so the only real monster he created was himself. Early in the book Victor talks about his early childhood and how Elizabeth had gotten adopted in to his family. Frankenstein was four years old when Elizabeth's mother died. She was soon adopted into the Frankenstein family. Victor’s mother thought that one day Elizabeth and Victor should marry one day. Victor and Elizabeth grew up as best friends. He also met a new school mate friend named Henry Clerval. Victor spent his childhood happily with his two good f... ...became obsessed with his studies. He became very ill and created a monster. He then was nursed back to health and was getting better by his friend Henry. Just as you thought everything was getting better terror struck again. He lost his brother William to the monster. By creating this monster Victor became the monster himself. When he created the monster it killed his brother William, which led to the execution of his friend Justine. The monster later killed his old school mate Henry Clerval, and the love of his life Elizabeth which days later caused the death of his Father. Everyone around him that he loved was dying. The monster knew no better, the monster was lonely and had no place to go so it took revenge in Victor, and everything he loved. Victor was the real monster here by creating one. By creating the monster it caused much devastation throughout his life.

Infosys Case Study

Oracle Customer Case Study Infosys Goes to University to Build Business Worldwide â€Å"The quality of the courses is very good and the materials are extremely well designed. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † – Dr Subhash Chandra Rastogi, Head, Enterprise Solutions Academy, Infosys Technologies Ltd Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers IT-enabled business solutions. These solutions focus on providing clients with strategic differentiation and operational superiority. Infosys creates these solutions by leveraging its domain and business expertise to offer a complete range of services. For the fiscal year ending March 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Infosys is a NASDAQ 100 company. Infosys uses a global alliance with Oracle to deliver Oracle-based systems and services to clients worldwide. These enable businesses to build a more flexible architecture to support faster deployment of new applications, achieve a consolidated view of their global supply chain, reduce costs by leveraging global sourcing, or employ predictive capabilities to exploit emerging opportunities or avert looming obstacles. To support Infosys’ status as a Global SI Partner—recognized at the Worldwide Certified Advantage Partner level—Oracle has provided extensive training support through its Oracle University educational resource. More than 3,000 Infosys employees globally have benefited through Oracle University-based knowledge, enabling them to deliver Oracle products and services to a high level of expertise. Oracle University courses typically run between five and 15 days, depending on the complexity of the product and associated business process changes. â€Å"The quality of the courses is very good and the materials are extremely well designed,† said Dr Subhash Chandra Rastogi, head of the Enterprise Solutions Academy at Infosys. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Infosys Technologies Ltd Bangalore, India www. infosys. com Industry: Professional Services Annual Revenue: US$3. 09 billion Employees: 80,500 Orac le Products & Services: Oracle University Key Benefits: Ensured more than 100 staff are certified in Oracle E-Business Suite, qualifying them to deliver the solution to customers worldwide Provided feedback into the beta version of Oracle E-Business Suite Enabled staff around the world to undertake training in their own time via online courses Enabled more than 3,000 employees to take various Oracle University learning programs through a range of delivery modes Oracle Customer Case Study Upskilling Delivers Results Infosys is one of the world’s most rapidly growing consulting and information technology services companies. In 2007, the company’s revenues crossed US$3 billion. Key to the company’s success is its low-risk, high-quality Global Delivery Model, whereby work is broken up into logical components to be completed in the most efficient location. With staff numbers rising sharply, in 2003 Infosys created an Enterprise Solutions Academy (ES Academy) within the company to manage the educational requirements of everyone from new recruits to 20-year veterans. The ES Academy currently has to service an annual intake that reached 1,740 engineers and MBA graduates in 2006. â€Å"This is a very different concept for a systems integrator, but we had to ensure our staff could get the expertise nd certification needed to service our clients to the very highest level,† said Dr Rastogi. While the ES Academy itself provides an extensive portfolio of training and certification courses, the academy has partnered with Oracle University to provide its consultants with training in Oracle products. â€Å"Oracle is constantly growing its portfolio of solu tions, upgrading existing products, and acquiring new product companies,† said Dr Rastogi. â€Å"Oracle University provides expert, in-depth training across the Oracle suite of products and services. There is no point in us trying to duplicate this effort or invest in something we don’t need to,† he added. Participating in the Oracle University program brings benefits to Infosys other than a more skilled workforce. As a strategic partner to Oracle, Infosys can also contribute knowledge to the development of new Oracle products and services. â€Å"We did contribute to the beta certification of Oracle E-Business Suite, with more than 150 Infosys consultants providing input to Oracle University as to where the product could be improved,† said Dr Rastogi. We now have more than 100 people certified in Oracle E-Business Suite—more than anyone else in the world— and they continue to provide lots of input to Oracle as well as staying appraised of new developments. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study Oracle University Reviews Infosys Curriculum It often becomes viable for the ES Academy to deliver Oracle courses internally based on the level of demand, or for some basic products. For example, 85% of consultants that specialize in relatively ‘vanilla’ products such as Oracle9i Database are trained in-house, with the remaining 15% undertaking courses at Oracle University. â€Å"To ensure quality, we engaged Oracle University to review our curriculum content, materials, and questions for course attendees,† said Dr Rastogi. â€Å"They give us sound advice that ensures we deliver the best possible internal courses. † These courses do not cover newer products, or products taken on through acquisition of companies such as Hyperion or Demantra. About 95% of consultants that specialize in these new areas take the relevant courses from Oracle University. Overcoming the Tyranny of Distance Infosys’ burgeoning growth within India and worldwide has created a geographically distributed organization that makes delivering face-to-face training, a sometimes costly exercise. â€Å"This has posed a problem for us because people in India are not used to alternatives such as e-learning,† said Dr Rastogi. â€Å"People prefer to come to a classroom. â€Å"In addition, the firewall we apply across our systems prevents Infosys employees from viewing streaming audio and video. To create more flexibility for staff to access the online courses available through Oracle University, Infosys is establishing e-libraries in offices in Pune, Mangalore, and Hyderabad. These currently include 20 PCs where staff can access streaming audio and video. This number is expected to grow to 100–150 by late 2008 across various locations i n India. Employees working in Europe and the U. S. are already benefiting from streaming audio and video. The availability of online courses through Oracle University means staff will be able to undertake training without disrupting their client work. The benefits of e-learning apply to staff outside India as well. â€Å"Our certification program applies to employees regardless of Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study country,† said Dr Rastogi. â€Å"We have 25 to 30 staff who specialize in Oracle E-Business Suite who work in Europe or the U. S. † Helping Ambitious Employees to Get Ahead A certification from Oracle University can provide ambitious employees with an edge in the competitive Infosys culture. Because it’s an external certification, it provides good branding for an employee,† said Dr Rastogi. â€Å"They become of greater value to Infosys and to our customers. † Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers ITenabled business solutions. For the fiscal year ended Marc h 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Infosys Case Study Oracle Customer Case Study Infosys Goes to University to Build Business Worldwide â€Å"The quality of the courses is very good and the materials are extremely well designed. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † – Dr Subhash Chandra Rastogi, Head, Enterprise Solutions Academy, Infosys Technologies Ltd Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers IT-enabled business solutions. These solutions focus on providing clients with strategic differentiation and operational superiority. Infosys creates these solutions by leveraging its domain and business expertise to offer a complete range of services. For the fiscal year ending March 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Infosys is a NASDAQ 100 company. Infosys uses a global alliance with Oracle to deliver Oracle-based systems and services to clients worldwide. These enable businesses to build a more flexible architecture to support faster deployment of new applications, achieve a consolidated view of their global supply chain, reduce costs by leveraging global sourcing, or employ predictive capabilities to exploit emerging opportunities or avert looming obstacles. To support Infosys’ status as a Global SI Partner—recognized at the Worldwide Certified Advantage Partner level—Oracle has provided extensive training support through its Oracle University educational resource. More than 3,000 Infosys employees globally have benefited through Oracle University-based knowledge, enabling them to deliver Oracle products and services to a high level of expertise. Oracle University courses typically run between five and 15 days, depending on the complexity of the product and associated business process changes. â€Å"The quality of the courses is very good and the materials are extremely well designed,† said Dr Subhash Chandra Rastogi, head of the Enterprise Solutions Academy at Infosys. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Infosys Technologies Ltd Bangalore, India www. infosys. com Industry: Professional Services Annual Revenue: US$3. 09 billion Employees: 80,500 Orac le Products & Services: Oracle University Key Benefits: Ensured more than 100 staff are certified in Oracle E-Business Suite, qualifying them to deliver the solution to customers worldwide Provided feedback into the beta version of Oracle E-Business Suite Enabled staff around the world to undertake training in their own time via online courses Enabled more than 3,000 employees to take various Oracle University learning programs through a range of delivery modes Oracle Customer Case Study Upskilling Delivers Results Infosys is one of the world’s most rapidly growing consulting and information technology services companies. In 2007, the company’s revenues crossed US$3 billion. Key to the company’s success is its low-risk, high-quality Global Delivery Model, whereby work is broken up into logical components to be completed in the most efficient location. With staff numbers rising sharply, in 2003 Infosys created an Enterprise Solutions Academy (ES Academy) within the company to manage the educational requirements of everyone from new recruits to 20-year veterans. The ES Academy currently has to service an annual intake that reached 1,740 engineers and MBA graduates in 2006. â€Å"This is a very different concept for a systems integrator, but we had to ensure our staff could get the expertise nd certification needed to service our clients to the very highest level,† said Dr Rastogi. While the ES Academy itself provides an extensive portfolio of training and certification courses, the academy has partnered with Oracle University to provide its consultants with training in Oracle products. â€Å"Oracle is constantly growing its portfolio of solu tions, upgrading existing products, and acquiring new product companies,† said Dr Rastogi. â€Å"Oracle University provides expert, in-depth training across the Oracle suite of products and services. There is no point in us trying to duplicate this effort or invest in something we don’t need to,† he added. Participating in the Oracle University program brings benefits to Infosys other than a more skilled workforce. As a strategic partner to Oracle, Infosys can also contribute knowledge to the development of new Oracle products and services. â€Å"We did contribute to the beta certification of Oracle E-Business Suite, with more than 150 Infosys consultants providing input to Oracle University as to where the product could be improved,† said Dr Rastogi. We now have more than 100 people certified in Oracle E-Business Suite—more than anyone else in the world— and they continue to provide lots of input to Oracle as well as staying appraised of new developments. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study Oracle University Reviews Infosys Curriculum It often becomes viable for the ES Academy to deliver Oracle courses internally based on the level of demand, or for some basic products. For example, 85% of consultants that specialize in relatively ‘vanilla’ products such as Oracle9i Database are trained in-house, with the remaining 15% undertaking courses at Oracle University. â€Å"To ensure quality, we engaged Oracle University to review our curriculum content, materials, and questions for course attendees,† said Dr Rastogi. â€Å"They give us sound advice that ensures we deliver the best possible internal courses. † These courses do not cover newer products, or products taken on through acquisition of companies such as Hyperion or Demantra. About 95% of consultants that specialize in these new areas take the relevant courses from Oracle University. Overcoming the Tyranny of Distance Infosys’ burgeoning growth within India and worldwide has created a geographically distributed organization that makes delivering face-to-face training, a sometimes costly exercise. â€Å"This has posed a problem for us because people in India are not used to alternatives such as e-learning,† said Dr Rastogi. â€Å"People prefer to come to a classroom. â€Å"In addition, the firewall we apply across our systems prevents Infosys employees from viewing streaming audio and video. To create more flexibility for staff to access the online courses available through Oracle University, Infosys is establishing e-libraries in offices in Pune, Mangalore, and Hyderabad. These currently include 20 PCs where staff can access streaming audio and video. This number is expected to grow to 100–150 by late 2008 across various locations i n India. Employees working in Europe and the U. S. are already benefiting from streaming audio and video. The availability of online courses through Oracle University means staff will be able to undertake training without disrupting their client work. The benefits of e-learning apply to staff outside India as well. â€Å"Our certification program applies to employees regardless of Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study country,† said Dr Rastogi. â€Å"We have 25 to 30 staff who specialize in Oracle E-Business Suite who work in Europe or the U. S. † Helping Ambitious Employees to Get Ahead A certification from Oracle University can provide ambitious employees with an edge in the competitive Infosys culture. Because it’s an external certification, it provides good branding for an employee,† said Dr Rastogi. â€Å"They become of greater value to Infosys and to our customers. † Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers ITenabled business solutions. For the fiscal year ended Marc h 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008

North Country

The North Country deals with the problem of sexual harassment faced by women workers in steel mine in northern Minnesota. The sexual harassment is not just by their male co-workers, but by the whole community that consists of the mine workers and their families. In doing so, it emphasizes a key fact such acts of gender-prejudice is not perpetrated by men alone, but are perpetrated by the society as a whole. Centuries of marginalization of women are viciously rationalized by one simple sentence by Sissy Spacek's character, â€Å"kids are your purpose, and the father brings home the money†. Josey Aimes, played by Charlize Theron, flees an abusive relationship, with two kids in tow, to move in with her parents. She tries out odd-jobs before somebody mentions that she could make six times as much by working in the steel mine. Her father, who has worked in the mine for the majority of his life, is not pleased with Josey's decision for him women just don't do such things. To start off, she is subjected to a far more intrusive medical exam than one would expect. Then, the torture begins; few outrageous acts passed off as fun, some explicit comments, actions, and some implicit gestures. All aimed at sending one message, women have no business doing a man's job. The women respond to these circumstances with whatever means accessible to them. But most of the recourses are fruitless, and taking a tremendous step might put their jobs at risk. The movie deals with the different facets of this problem in the most convincing of ways. The filmmakers are very ambitious in diving into the depths of this problem. This ambition almost derails the movie in the final act. While any woman in the present day could tell her own story of how sexual discrimination still exists, the world into which Josie entered was so abusive that one could only imagine it happening in a prison (Denny Wayman and Hal Conklin). For the women of this Minnesota mine, every day turned out to be an emotional and physical lockdown: feces smeared on the women’s lockers, direct rape attempts on the job, and continual jeers from the male miners made daily life a death sentence. The part of women in the workplace was a world of difference only 30 years ago. The TV images of Lucile Ball as the ditzy housewife who always deferred to her husband’s proficient ability to be the â€Å"bread winner† have given way to CSI Miami images of woman prosecutors extremely solving mystery cases week after week. What is most significant is that we never take for granted the sacrifice that was made. Unless we teach each new generation regarding the freedoms we have gained, we are always in danger of caving into our most sinful nature of greed, avarice, fear, and pride. REFERENCE Denny Wayman and Hal Conklin. North Country Stars – Profound.   

For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. The WritePass Journal

For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. Introduction For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. IntroductionConclusionRelated Introduction The tourism business around the world which is one of the most susceptible and vulnerable sectors, must always manage and survive from the global crises. In recent decades, the tourism industry in many countries all over the world has experienced major crises from natural disasters such as hurricanes, storm, and tsunami to terrorist attacks, political instability, and economic recession. Generally, disasters are large non-controllable problems that evaluate the capability of nations and communities to effectively protect the population and its ability to recover after the disasters. No tourist destination is immune to such crisis. Hence, the global tourism industry requires strategies and set of directions which help tourism businesses prepare a way to manage a crisis event from its onset and rapidly implement a recovery strategy. The purpose of this essay is to examine the post-disaster destination marketing viewpoint, its effects on the city of New Orleans, and the attempt to repos ition as a premier destination for domestic and international of New Orleans after the devastating effects of Hurricane Katrina, the most destructive natural disaster in American history in August 2005. Besides, this essay will critically examine the effectiveness of recovery marketing strategies undertaken by the city’s tourism marketing organizations and the lessons learned for post disaster market repositioning are also discussed. The first section will define the tourist destination, destination crisis, tourism disaster, and a narrative of vital tourism statistics for the city of New Orleans before the hurricane. The second section will mention the effects of the hurricane on the New Orleans tourism.   Finally, the third phase will critically examine the effectiveness of recovery marketing strategies undertaken by the city’s tourism marketing organizations. According to Beirman (2003), a destination is defined as a country, state, region, city or town which is marketed or markets itself as a place for tourist to visit. Many countries’ main income is collected from tourism activities; they have invested heavily in tourism and required a high level of economic dependence on inbound tourism. The economic disruption to the country, state or region is considered as a result in the viability of a destination and it could be a result in loss of income, unemployment and poverty. However, these implications do not determine the choice of destination in tourists and their prime concern is to travel to destinations that satisfy their own desires with minimum threats to their safety and well-being. Therefore, the marketing of destination crisis is no longer being treated as a problem of a specific destination; it is now an issue of global tourism industry and become a critical political, economic and social priority for many nations which to urism is a significant industry. Faulkner and Russell (2000, cited in Beirman 2003) defined a disaster as ‘a tourism destination is confronted with sudden, unpredictable, catastrophic changes over which it has little control’. In order to modify the definition of Faulkner and Russell, Beirman defines a destination crisis as ‘a situation requiring radical management action in response to events beyond the internal control of the organisation, necessitating urgent adaptation of marketing and operational practices to restore the confidence of employees, associated enterprises and consumers in the viability of the destination’. For many years, New Orleans was an ideal vacation destination and it is the world famous tourist destination due to its rich cultural heritage, copiousness of unique food and many opportunities to enjoy local art, music and festivals. Throughout the past 30 years, New Orleans focuses on its efforts to attract tourists by constantly redefine its image through all taglines such as ‘The Crescent City’, ‘The Gateway to the Mississippi Valley’, ‘America’s Most Interesting City’, ‘The City that Care Forgot’, and the ‘The Big Easy’ (Clement 2008). Moreover, it often cited as â€Å"European† charm and the unique French Quarter historic district, thus, there is a large number of tourists visit the city for many years to take part in the distinct experience that New Orleans has offered as a vacation venue. In January 2005, just seven months before Hurricane Katrina, New Orleans was ranked sixth among the top United States vacation destinations which were conducted by the University of New Orleans (UNO) Hospitality Research Centre (Chacko and Marcell 2008).   Statistically, in 2004, tourism of New Orleans was one of the main economic engines of the city and the employment in hospitality and leisure accounted around 80,827 jobs generating $30 million in state income taxes. Besides, the number of visitors came to city reach to peak 10.1 million and spent $4.9 billion in 2004. Before the Hurricane Katrina occurred, the tourism industry accounted for 3.8% of Gross State Product, provided 175,000 direct jobs, and generated under 8% of total tax revenues of the states (Louisiana Research Team 2004). New Orleans is a unique circumstance of Hurricane Katrina. Faulkner (2001) addressed the difference between the definition of crises and disaster that crisis was defined as ‘induced by the actions or inactions of the organization’ while a disaster was considered to be an ‘induced natural phenomena or external human action’. The terrorist attack September 11, 2001 in the U.S and Chernobyl nuclear accident would be classified as crises while the Turkey earthquake and the plane crash in Lockerbie were disasters. According to Faulkner’s definition, Hurricane Katrina would have been classified as a disaster with over 1,300 died; 228,000 housing units were flooded in the New Orleans metropolitan area and over 70% of 188,000 housing units were damaged by the storm and subsequent flood (Olshansky et al. 2008). However, the poorly man-made concrete levee walls which were designed by the U.S. Corps of Engineers, a federal agency aimed to protect the city breach ed, did the flood waters deluge 80% of the city and created a crisis of gigantic proportions. In addition, federal, state, and local government authorities lacked of capacity in preparing and re-acting in a timely manner to the city citizen’s needs. Therefore, the Hurricane Katrina can be described as an induced natural phenomenon or a disaster followed by the inactions of organizations or a crisis. Two major organisations responsible for the overall tourism and hospitality marketing of the New Orleans are the New Orleans Metropolitan Convention and Visitors Bureau (NOMCVB) and the New Orleans Tourism Marketing Corporation (NOTMC). The primary mission of NOMCVB is bring meetings, conventions, and tour groups to the city, supply many hotels, restaurants, attractions and provide tourism goods and services for customers. This organisation uses personal selling as the primary sales strategy and solicits business from several tourism intermediaries such as meeting planners and tour operators. The second organisation’s goal is to spur the city visitation and uses two million dollar in its budget for advertising and positioning the leisure market of New Orleans. Besides, tourism marketers capitalise New Orleans’s strength as an exotic, unique, and ‘foreign’ locale (Stanonis 2006). In addition, just two months before Katrina, marketers produced a television co mmercial which is part of the summer campaign 2005, featuring New Orleans’s well-known and talented local musicians with titled ‘Do They Play Jazz in Heaven?’   According to Kotler et al. (2005), the appeal of the message was more emotional than rational and included the lines ‘do they play jazz in heaven, in New Orleans we know they do’ (Chacko and Marcell 2008). These messages reinforced the well-established position of the city as an exciting and popular destination with great food and music. However, the arrival of Katrina made a major shift in positioning strategy in producing hundreds of hours of negative publicity in the mass media. Unfortunately, New Orleans’s city was truly in a state of disaster after Hurricane Katrina.   The storm and flooding are not only washed away physical infrastructure of the city, but also eroded the perception of the city’s tourism destination. According to Northington (cited in Chacko and Marcell 2008), the city loss $15.3 million and this was potentially devastating to New Orleans’s tourism industry, especially the loss of economic impact from many festivals and events that it hosts.   However, the biggest obstacle that New Orleans’ tourism industry has to face is the tarnished perception as a tourist destination of the city.   Faulkner (2001) claimed that the power of media and tendency in lingering negative images, the destination usually takes longer to recover than the period requires services restore to normal. The tourism industry of New Orleans has met a lot of challenges after Hurricane Katrina. Prior the disaster, the research focused on measuring the industry and profiling the visitors to New Orleans, but now the focus has sharply shifted to measuring the perceptions of visitors about New Orleans. Mayor C. Ray Nagin said in an interview with the New Orleans Times-Picayune that ‘We have an image challenge throughout the country. You ask what New Orleans is like today, and any people only have images of a city in crisis.   And that’s a concern, that they don’t see the rebuilding that is going on’ (Thevenot 2005). Moreover, due to the national and international media continued to display images of a ravaged city every detail, the tourism industry was getting worse and worse. According to journalist Eric Morgan (2008), ‘because of the media, people believe we have infrastructure issues, hotels aren’t open, restaurants aren’t operational, and there are no supporting service industry workers’. In March 2006, the New Orleans Tourism Marketing Corporation conducted a perceptions study of a panel of 5,000 online travellers, 22% indicated they believed that some neighbourhoods of New Orleans still had standing flood water from Hurricane Katrina, 14% of them believed New Orleans is not a safe place to visit because of contaminated air or drinking water, and 12% indicated that the historic districts in New Orleans are still destroyed or devastated. However, the optimism seems to have increased over time with 77% of meeting planners over the three quarter between October 2005 and January 2006 indicated that they were â€Å"very optimistic† about the sufficient recovery of New Orleans in regaining its status as a major destination city. Although meeting planners fully expect city’s recovery, they believe it will be a slow process (Chacko and Marcell 2008). In reality, New Orleans is different from the potential leisure travellers’ perception. The city’s tap water was safe to drink according to city health officials and there is no standing water on the streets. Transportation and airline are suitable to handle travellers and 80% of hotel room inventory has rebounded as pre-Katrina levels. Nevertheless, many flooded neighbourhoods’ recovery is still slow and the city is continued framing news coverage in these environments and undermining positive messages by the media. Therefore, the challenge is to find the appropriate marketing strategies to mitigate the impacts of disaster for New Orleans. As the result of the Katrina disaster, the NOMCVB, NOTMC, and other tourism organizations have elaborated on their past branding campaigns and created new campaigns to change perceptions of potential travellers and using brand elements such as new slogans and logos to alter the images of New Orleans. The slogans and themes try to counteract negative images which were played out in the national media and reconstruct and increase brand identity of New Orleans. According to Braun-LaTour, LaTour, and Loftus (2006), ‘reminding consumers of their past connection with a brand may be a particularly effective way to repair the brand’s image after a crisis situation’. Slogans were launched through branding campaigns of organisations such as ‘fall in love with Louisiana all over again’, ‘New Orleans: Happenin’ everyday’, ‘do you know what it means to Miss New Orleans? We know you do’ and etc. to rebrand New Orleans as a multicult ural destination and created a sentimental image of New Orleans, divert attention of travellers from the human suffering’s reality, physical destruction and stimulate consumer desires to travel to the city by constructing a narrative of past grandeur. According to Greenberg (2000), the urban branding campaigns function not only as ‘texts-on-cities’ but also power-laden ‘texts-as-cities’ that position of organisations and tourism professionals as important voices in the articulation of the collective identity of the city and thus ultimately the urban brand. In January 2007, with support from Lieutenant Governor Mitch Landrieu, the NOMCVB launched ‘an aggressive, strategic, marketing, public relations and direct sales campaign   designed to celebrate its authentic culture, lure domestic and international visitors back, preserve the city’s leading industry (hospitality) and overcome misperceptions about New Orleans among   consumers’ (NOMCVB Press Release 2007). The ‘Forever New Orleans’ campaign is an international branding campaign   which was designed to re-brand the city internationally by showcasing the confidence of hospitality industry in New Orleans and developing a deeper understanding of the city culture as unique and authentic.   It uses headlines in outdoor advertisements and print campaigns such as ‘New Orleans is Open. To Just About Anything’, ‘Soul is Waterproof’, ‘Old World, New Promise’ and other phrases to celebrate a spirit of swagger, appea l the meetings industry, travel trade professionals and the traveling public. According to Morgan (2008), the largest out-of-home advertising company in the United States CBS Outdoor donated 44 billboards worth a valued of $3 million to New Orleans.   Besides, the 30 minutes television show ‘A Whole New Orleans’ attempts to attract visitors with displays of the city’s most authentic, historic destination and unique culture. The NOMCVB and other tourism professionals try to increase the development of New Orleans’s tourism post Katrina and mention the perspective of ‘internalising the brand’ as a major ingredient in branding New Orleans as an entertainment destination (Gotham 2007). New urban rebranding campaigns are being implemented in order to present ‘authentic’ image of New Orleans as clearly demarcated, disconnected, and segregated from flooded neighbourhoods by tourism professionals. Besides, a new industry of ‘disaster tourism’, for example ‘Hurricane Katrina: America’s Worst Catastrophe!’ tour through devastated neighbourhoods of Gray Line New Orleans Bus Tours focused on ordinary places that have historical and cultural significance thereby mobilizing travellers to visit them. Moreover, in order to attract corporate brands to invest in New Orleans, political and economic elites have pushed for the development of lucrative tax sub sidies and help finance the rebuilding effort. Therefore, the above points demonstrate that tourism organisations are trying to marketing the imaginary of New Orleans base on entertainment version to attract investment and rebuild the city. The branding strategy is a new method to promote urban place to align local political interests with transnational corporate entertainment to organise urban rebuilding. Rebranding New Orleans post-Katrina is not just attracting consumers and visitors to spend money in the city, but also ‘about socializing residents to view the city as a brand and imagining an urban future that conforms to a semiotic script’ (Gotham 2007). Due to tourism professionals mention the perspective of ‘internalising the brand’ as a major ingredient in branding New Orleans as an entertainment destination, there are some conflicts intrinsic in the understanding of urban brands. Firstly, there is the lack of clear and understandable object capable of being branded. Cities and places are multifaceted and complicated systems of organization and they contain a range of different groups, diverse identities and conflicted social relations.   Branding destinations is more complex and challenging than other goods and services because of the existence and interdependence of multiple stakeholders, multiple components and multiple suppliers involved in the tourism service delivery (Buhalis 2000) and especially when it involves national characteristics and loyalties and popular permission of whole population. The second is the lack of control between urban branding organisations and branding campaigns when they deal with unc ertain and unstable environment of many stakeholders who have diverse interests, contending perceptions and urban visions (Park and Petrick 2005). The branding work of New Orleans’s tourism professionals are informed by market research and tourist trends, however, they do not know whether the campaigns are successful or not. Besides, the branding process is full of instability and uncertainty. Moreover, the urban branding’s unpredictability derives from gained knowledge about visitors through surveys is partial and incomplete because consumer’s desires and preferences always change. Thirdly, there is exist the risk that visitors and residents may reject the images of brand and view them as irrelevant, inauthentic or affronts to local culture. Additionally, there is the lack of consensus about the positive or negative effects of tourism in the city and a clear differentiation between residents who favour tourism and those who against it. In the construction of ur ban reality and produce meanings, residents are actively involved in and sometimes they are challenge the dominant imaginary of urban and brand. Due to the views of residents about New Orleans are not singular or fixed, thus, ‘internalising the brand’ is no means ensured or guaranteed. There is unclear and questionable about the partial internalisation whether it is realised as a vehicle for enhancing brand value or not when some residents may incorporate some affective links with the New Orleans brand into their lives. Conclusion In summary, hurricane Katrina has weakened the New Orleans’s tourism industry, displaced thousands of people, problematized meanings of community identity, and can cause wholesale changes to all aspects of tourism destination management. Numerous prescriptive strategies have provided examples, templates and checklists for tourism agencies to formulate marketing strategies which are the very important in the recovery process. Restoring the urban brand strategy of New Orleans is a differentiation and diversification process whereby local tourism organizations harness and construct destination images in order to control consumer impressions and understandings of a particular locale. Although urban brand has network of power operate and clear profiteering motives, it is also important to recognise branding as a contradictory process with unpredictable outcome, unforeseen consequences and facing a long road to recover destination image. However, tourism marketers of the city are us ing repositioning strategy or (re)brand strategy to make New Orleans regain its status as an outstanding tourism destination.

Voter - to Vote - French Verb Conjugations

Voter - to Vote - French Verb Conjugations The  French verb  voter  means to vote. Use the tables below to find conjugations of this regular -er verb. Conjugations of Voter Present Future Imperfect Present participle je vote voterai votais votant tu votes voteras votais il vote votera votait nous votons voterons votions vous votez voterez votiez ils votent voteront votaient Pass compos Auxiliary verb avoir Past participle vot Subjunctive Conditional Pass simple Imperfect subjunctive je vote voterais votai votasse tu votes voterais votas votasses il vote voterait vota vott nous votions voterions votmes votassions vous votiez voteriez vottes votassiez ils votent voteraient votrent votassent Imperative (tu) vote (nous) votons (vous) votez Verb conjugation pattern Voter is a regular -ER verb

Media plan for carpooling in Qatar Coursework Example | Topics and Well Written Essays - 250 words

Media plan for carpooling in Qatar - Coursework Example At the end if the program, every probable customer within the region should be aware of the ride-share. The organization will recognize its customers as the first practice. Then the organization will encourage satisfaction amongst the customers. Lastly, the company intends to use a number of methods to retain the customers. Quality service provision and effective resources will be used as the main factors for promoting continuity among the customers. Indeed, customers will be willing to be served by the entities that provide outstanding services. The media plan is set to be implemented with decreasing intensity from the first time as the process continues. In the beginning, the marketing will take place in all the identified media to relay its intentions daily. The main media houses identified will be used as conduit to relay information to their subscribers through television broadcasts and radio announcements for the first three months. After the first operation of frequent announcements and broadcasts via the identified media, the company intends to advertise twice per month in the subsequent months. Finally the company will be advertising in a sequence of three months. Through its Instagram account, the company intends communicating the images of its products such as cars to the public. Most customers are attracted with whatever they see and this will form a successful means of advertisement. This will form the main form of advertisement since the current trends favor animations in the marketing industry. The main advantage of animations as advertisement tools are the comics involved and the reality depicted besides the outstanding fictions. Targeting the cinema halls is important since it reaches the potential customers