Clover Valley Dairy Case Essay - 623 Words

September 10, 1978 Camden, New Jersey Clover Valley Dairy Company Dear Charles, I am writing you in response to your concerns about the market test on the new cups and carriers Clover Valley Dairy Company is introducing to the consumer. I appreciate your suggestions and have definitely considered them. The purpose of the research is the see how the new packaging is accepted by the consumer and if it is worth it to move to the new six (6) container holder. Number one, I definitely agree that the multipack carriers should be tested and should be tested in other outlets that are not competing with us, but also our markets that are our competitors. I say this because I feel that we should include our competitor’s customer’s†¦show more content†¦The proposed test is definitely useful in addressing the management problems because it would address the customers concerns about the new packaging and be able to provide the best customer satisfaction and to find out if the customer would recommend making their lives easier when purchasing the product. The cost would decrease per unit if the customer accepts the multipack. I think the produc t is very good as it stands right now. If I had to do any type of recommendations to change the carrier the only thing I would probably do is if we are going to see the product to a larger chain of stores or on the Naval Base. I would have a larger box made to hold the six (6) to either twelve (12) or twenty-four (24) case. It would definitely cut the cost down since it would be supplied in bulk. In conclusion, I would agree the doing the test with having a representative set up by the dairy case. Once it has been observed whether they would chose the multipack or single cup. Once it is noticed, they representative would ask if they could do a quick survey on why they chose that particular packaging and why. I also think that we could offer a coupon for the multipacks just to see if that would have the customer purchase the item. As always we would definitely thank the customer for their time and help with us finding out what our customers want in our product. Sincerely, VinceShow MoreRelatedEssay about Case Study- Clover Valley Dairy Company830 Words   |  4 PagesCase Study: Clover Valley Dairy Company Rebeca Aquino DeVry University Case Study: Clover Valley Dairy Company Statement of the Problem(s) The main issue in this case study is the reluctance of the salespeople to comply with the implementation of the new Fist-Plus plan. As a consequence the sales department over the Des Moines office is not meeting the monthly quota. Summary of the Facts From the moment Doug Bloom got to the new office over at Des Moines it was clear thatRead MoreEssay Clover Valley Dairy Case Study - Letter to Charles Krieger958 Words   |  4 PagesClover Valley Dairy Case study - Letter to Charles Krieger Dear Charles Krieger, A big thanks for your letter in regards to market testing of the new cups and carriers! Your suggestions are much appreciated and are really very helpful in what we are trying to do. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the final goal of finalizing them and ensuring that we indeed have the right approach for this initiativeRead MoreClover Valley Dairy Compan Essay1807 Words   |  8 PagesThis case was reprinted with permission from Subash C. Jain, International Marketing Management, CA: Southwestern Publishing Co., 1993. Cases for Part I Nature and Scope of Marketing Research CASE I-1 Clover Valley Dairy Company In the fall of 1978, Vince Roth, General Manager of the Clover Valley Dairy Company, was considering whether a newly developed multipack carrier for yogurt was ready for market testing and, if so, how it should be tested. Since 1930, the Clover Valley Dairy CompanyRead MoreAnalysis Of Starbucks Supply Chain Company5952 Words   |  24 Pagesthe form of inconsistent beverage quality and unreliable menus. Customer complaints often cited experiences where favorite menu items were not stocked, coffee tasted too bitter, lines were too long to endure during the morning commute, and in some cases, even bottled water was not available at some locations. To top it off, these issues surfaced during the mid-2000s economic recession, causing many customers to look at Starbucks as an unnecessary luxury to be taken out of the household budget. AfterRead MoreStarbucks Annual Report 200846643 Words   |  187 Pagescoffee—starting with the launch of Pike Placeâ„ ¢ Roast, our new everyday brewed coffee. This emphasis included the introduction of the â„ ¢ Starbucks Mastrena, our new, lower-proï ¬ le espresso machines, and the purchase of the company that makes the Clover ® brewer, a state-of-the-art single-cup brewing system that allows us to serve the best cup of brewed coffee available anywhere. Our customers also told us they are looking to Starbucks for more in the health and wellness space, and in response, we

`` Howl `` By Allen Ginsberg - 1047 Words

â€Å"Howl† by Allen Ginsberg can be labeled as a prose poem, but it does not seem to fit any one category in literature. One could argue that â€Å"Howl† can not be confined by categorization because of how different in style and form that it is. This version of the poem was published in 1956 and has three parts. It can be viewed as a stream of consciousness with many random comma placements and few chances to take a breath while reading it. The poem is constantly building upon itself giving the reader little time to pause. The long stretched out lines help add to this effect of, what Ginsberg called, â€Å"a big long clanky statement† (492). By stretching out the sentences Ginsberg adds to the overall lengthy feeling that the poem has. The beginning of the poem has a dedication to Carl Solomon, a friend Ginsberg met in the Columbia Psychiatric Institute. He drew inspiration from Solomon’s work in â€Å"Howl† and thought highly of him as an intelle ctual person. The first line of the poem reads, â€Å"I saw the best minds of my generation destroyed by madness, starving hysterical naked,† and the speaker continues on from there (492). Right away readers are thrown into the speaker’s view and what he has seen in his life. The first misplaced comma is one of many, but symbolizes the chaos that he is describing all around him. In our class discussion we talked about how the speaker alienates an older generation in this quote because he is speaking about the younger generation that he is part of. ThisShow MoreRelatedHowl, By Allen Ginsberg1256 Words   |  6 PagesHowl for Somebody I Never Met in a Place I Never Heard of about a Cause we Already Won Howl, by Allen Ginsberg, is an inaccessible writing with such obscure references from a unique personal life and small subculture from 50 years ago that it cannot stand on its own today. It tackles issues society has already decided, makes them completely unrelatable, and attempts to shock readers. Except to literary historians, this poem is irrelevant to modern society because of constant references to obscureRead MoreEssay on Howl by Allen Ginsberg2877 Words   |  12 PagesHowl: How the Poem Came to Be and How it Made Allen Ginsberg Famous When Allen Ginsberg sat down at a secondhand typewriter in 1955 and began the first of his many subsequent drafts of Howl, he had no idea of the controversy it would cause. I fact, he didnt even set out to write a formal poem and especially not one that he would consider publishing. Instead, what the 29 year old began would materialize into his most famous literary work and the cause of a much publicized trial debating theRead MoreAnalysis Of Howl By Allen Ginsberg1107 Words   |  5 Pagesglobalization. In the poem Howl, by Allen Ginsberg who is one of the Beat writers, he uses almost all the themes used by the Beat writers. The Beat writers asked intellectual questions about sexuality, identity, bureaucracy and religion. When re-reading their work years later we might perceive it as being naà ¯ve, but yet for any person who experiences the puzzled time of life between the age of 13 and 30 will relate to these questions asked by the Beat writers. The word â€Å"howl† is usually associated withRead MoreAnalysis Of Allen Ginsberg s Howl1745 Words   |  7 PagesThe importance of the symbolism of madness in Allen Ginsberg’s Howl. The theme of madness is vital in Allen Ginsberg’s Howl, as a poem written by a young voice with the purpose to intentionally shock audiences. It presents views of insanity and madness as both tragically victimizing the talented young minds of America, causing the straight-cut society to oppress and restrain their creativity in psychiatric hospitals; but also as a sort of liberation, allowing the artist to connect to their creativityRead MoreAnalysis Of The Poem Howl By Allen Ginsberg Essay981 Words   |  4 PagesHowl The standard types of poems out there in the world doesn’t really define poetry but points it to a certain direction, from haiku to slam poetry to Shakespearean. The list could go on of the many types of poetry. Poetry was a way to tell stories or exaggerate cultural events. The poem â€Å"Howl†, written by Allen Ginsberg was written in the 1950’s and captures the many struggles in life that many people were experiencing during this time. There is no clear indication as to exactly what the poemRead MoreEssay on Howl Kaddish By Allen Ginsberg2521 Words   |  11 Pagesamp;quot;Howlamp;quot; and amp;quot;Kaddishamp;quot;, the overall tone of the poem hits you right in the face. Allen Ginsberg, the poet, presents these two poems as complaints and injustices. He justifies these complaints in the pages that follow. Ginsberg also uses several literary techniques in these works to enhance the images for the reader. His own life experiences are mentioned in the poems , the majority of his works being somewhat biographical. It is said that Allen Ginsberg was aheadRead MoreAnalysis Of Allen Ginsberg s Howl And 1661 Words   |  7 PagesAllen Ginsberg was one of the greatest admired Beat Generation poets, who particularly used free flowing, aggressive and occasionally a discourteous style of language to show that the rule and social structure over heterosexuality can be filled with opposition, so he decided to release queerness. Ginsberg strongly disputed capitalism and conformity that notably consisted of sexual repression, so he incorporated in the development of counterculture and challenged the heteronormative, procreation-drivenRead MoreAllen Ginsberg, Howl Cultural Imapact Essay2878 Words   |  12 Pagesthats what the poet does.† Allen Ginsberg believed this wholly and based his means of poetry by what he said in this sentence. One cannot censor thoughts, just as one can’t censor expression. Ginsberg faced controversy for sexual content and profanities that he used in his poetry, but those were merely his private thoughts that he brought to the public. His poetry fueled a whole generational revolution in the 1950s. In times of cookie cutter uniformity Allen Ginsberg went against norm and wroteRead MoreChallenging the Modernity of American Culture: The Howl by Allen Ginsberg1165 Words   |  5 Pages In the poem Howl, Allen Ginsberg challenges the modernity of American culture, which enforces the â€Å"best minds† (1) to give up their freedom to conform to the desired sense of normality. Ginsberg states â€Å"I saw the best minds of my generation destroyed by madness, starving hysterical naked/ dragging themselves through the negro streets at dawn looking for an angry fix† (9). His expression of Moloch The angry fix is what all of these â€Å"best minds† look for after being stripped of their freedom to conformRead MoreSocial Pressures Reflected in Ginsbergs Howl Essay921 Words   |  4 PagesSocial Pressures Reflected in Ginsbergs Howl Post World War II America produced a number of images that will be forever imprinted on the minds of Americans. Such images as television shows like Leave It To Beaver and I Love Lucy, movies such as An Affair To Remember, and Brigadoon, are watched frequently even in todays society. But in this world of fairytale movies and the American Dream, what about those who didnt fit into the picture of perfection and prosperity? These men

Human Development in Social Context

Question: Discuss about theHuman Development in Social Context. Answer: Week 8- Tutorial The interview questions will be asked to a housewife who is known to my family member. She is 42 years old and she spent her childhood with her two siblings. She was the oldest child of the family and was much responsible. Her responses will be discussed further. Families as Systems and Sibling Relationship The woman implied that she was born and brought up in a joint family where she lived with her parents, uncle, aunt, grandparents, siblings, and cousins. Hence, she had to be proactive in the interactive sessions with her family. The family theory concentrates on the interactive purposes with the family members. It is noted that the siblings bring the special differences to the family. Sometimes people have to deal with their temperament and sometimes the siblings are needed to be pampered. In case of the respondent, she stated that she was the oldest child in the family and she needed to take care of all her siblings. Unlike many other people, she also faced the sibling rivalry. Especially, during studies, food, and their development stages, she had to be strict with her siblings, which made her their rivals. Therefore, the relationship with the sibling is always tricky in the childhood. Socialisation of the Students by the School The middle childhood is the time when the brain of the children is developed. During such time, the children learn about the social life. Moreover, it is also noted that the cognitive skills of a child is developed at the age of six. The cognitive development takes place when the children get the chances of widening their knowledge about the social life. The respondent stated that she used to engage her younger siblings into social programmes arranged by the schools. It is true that children spend most of their times in School where they learn about the principles and take education. The supervision of the teachers becomes more important for the students. During such age, the children get the chance to know people more closely. The school teachers even need to maintain the efficiency to develop the understanding of the social life. Moreover, the friends that the children make in their school life help them in socialising with others. Peer Acceptance, Rejection, and Popularity During Childhood It is to be noted that during childhood, the peer relations and friendship become much important to the children. If the children spend a quality time with the peers, it impacts their minds and makes them more social. If the children face the peer acceptance, it enhances their self esteem. Moreover, the degree of their competence will also increase. The parents need to accept their children and need to be supportive enough towards them. On the contrary, the peer rejection creates the negative impacts on the minds of the people in the middle childhood. It is noted that rejected children often face several misbehaviours and negative treatment, which are also affecting the self-esteem of those children. The aggressiveness makes them being mistreated by people and they start underestimate the opinion of the society. It is also noted that many of the children become much popular among the society. These children are treated differently to the others. The appreciations they receive from the people make them more competent in this society. The social status of these children even improves with time. Whereas the victimize children become aggressive, the popular children stay calm and wise to deal with any situation. Development of the Self-Esteem The social events create the special impacts in the middle childhood. When the children enter to the primary schools, the teachers try to engage them in several social activities. When the children participate in these activities, it helps them in gaining experiences. It is even helpful in increasing freedom and improving their social behaviour. The children are often persuaded by the teachers and parents to show respect to others. It makes them more respectful towards people, which is necessary to develop their self-esteem. Industry vs Inferiority The view presented by Erikson is highlighting that the children between the ages of seven to eleven are much involved with the social contexts. In such time, the development of sense of industry is necessary. The activities and formal schooling practices are contributing growth to the social life of the children. Hence, the self-esteem of these children grows accordingly. On the other hand, the deprived children become incapable of acquiring such skills, which generate the sense of inferiority. It may lead these children towards interpersonal consequences and emotional turns. Hence, it is necessary to keep the focus on such development for strengthening the self-esteem. Encouragement from the Parents The drop of the confidence can create the negative impact on children. We can state that if the children become more pessimistic about their performance in the social life, it discourages them in building their self-esteem. They get the feeling of being inferior to other children who are appreciated by the society. I feel, too much expectations from the parents may discourage them, as sometimes their expectations extend beyond the capabilities. Hence, it is sometimes necessary to think of their ability and encourage them to live their life without the stress. The parents can help the children mostly by motivating and encouraging their self-esteem. They play a vital role in such regards. The more failure feedback they will receive, it will discourage them more to feel insecure. The parents are the people who can boost up their energies in failures and motivate them to improve themselves. Looking for a Friend During the middle childhood, there are many of the changes take places in a child. We believe that the friendship is mainly associated with the sharing of the different consequences and activities. In the middle childhood, the people started to identify their real friends who are going to be with them forever. We have seen that the preadolescent children between the ages of 8 to 10 usually appreciate every single thing about their friends. However, when they start growing up, they keep their circle small, as they learn to judge what is right and what is wrong. The perspectives of the children thus lead them towards identifying the friend. Differences Between the Boys and Girls Friendships Gender segregation is another much prominent feature of the early childhood. In such times, the children from middle childhood tend to make friendship with the same genders. If we analyse more, we can find that many children prefer the friend with the same mentality. In most of the cases, it is noted that boys are rough and like playing and fighting. On the other hand, girls prefer the nice talks and like to play with dolls. Hence, there are differences found in the friendships of girls and boys. Friendships in Middle Childhood and Adulthood There are many of the changes seen in the ages of middle childhood and adulthood. Similarly, the features of friendships also change during such times. As we received responses from the lady, we derive the idea that in the middle childhood, children become much interested in sharing the experiences with their friends. However, they become more introvert and responsible when they grow older. Therefore, often they like to keep their secret and they do not feel like sharing anything with every friend. They become much selective and keep their circle small. Therefore, the changes become much prominent. They become much matured that usually make them isolated from others.

Solving the problem of low capital at alpha retailers

Introduction A business plan is a well organized document that shows the road map that the business will take so as to start or continue expanding. In some cases, business plans are wrongly drafted and this results in problems when running the business. In this work, ways of resolving low capital base for the alpha retailers are analyzed and evaluated.Advertising We will write a custom critical writing sample on Solving the problem of low capital at alpha retailers specifically for you for only $16.05 $11/page Learn More Client The client is called alpha retailers; the company is a start up business that has been established and it deals with the distribution of products to consumers. After starting the business, the managers realized that the capital set out to run the business is not enough. The client now wishes to solve the problem of lack of enough capital within the business. To develop solutions geared towards solving this problem, the researcher conducted a situations analysis, developed tactics to solve these problems and ways of implementing and monitoring the success of the business. Objectives The main objective of this work is to formulate solutions through which the Alpha retailers can use so as to gain enough capital. Currently, the business is faced by the problem of the lack of enough capital due to poor business planning. This has seen the business exhaust its startup capital. Situational analysis The first step will be to perform a situational analysis of the business. This will entail a critical evaluation of the alpha retailers. To check the company’s internal and external performance, a SWOT analysis was carried out. SWOT analysis entails the examination of the business in terms of strengths, weaknesses, opportunities and threats. Strengths and weaknesses relate to the internal environment of the business while the opportunities and threats relate to the external environment. Strengths: the business wil l be examined to determine its strengths. These include superior technologies, capital, experience in the field, having good competent workers and innovations. The business will be evaluated so as to identify these strengths. Weaknesses: the business will be analyzed in order to identify the weaknesses the business faces. These include poor technology, lack of capital and small incompetent workforce.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities: these are the positive factors that promote the development of the business. They include a large customer base, good legal and regulatory framework, positive culture, good political climate, and government subsidies (Barney 87). Threats: these are external factors that will affect the development of the business negatively. They include superior technology processed by the competitor, low market demand of the product on sale, seasonal and weather effects. Audiences The main stakeholders that will be involved in this problem solving: The company management: they will be involved in the formulation of appropriate strategies The company employees: they will be involved in the implementation of the strategies developed The project manager: he/she will help the company formulate appropriate strategies and tactics so as to get enough capital. Strategy In order for the business to perform well, there is a need to develop strategies to enable the company raise its capital base (Protiviti 3). The following are the main strategies that will be adopted Borrow loans: in the short run, the business should borrow capital from financial institution and banks. Before borrowing the loan, the company should prepare an adequate business plan so as to convince the financiers to award the loan Market the company to investors: this will entail the development of a good business plan which will be used to market the co mpany to investors. The management will identify people who can invest in the business and become shareholders Venture capital firms: this is an equity financing strategy where investors raise capital for the business and in return the get a stake at the business. The management will liaise with venture capital firms who will not only assist in raising the capital for the business but also provide strategic, market and management expertise to the alpha business.Advertising We will write a custom critical writing sample on Solving the problem of low capital at alpha retailers specifically for you for only $16.05 $11/page Learn More Aggressive marketing: the working capital of the business can be increased by increasing the net profit which can be used to develop the business. The business should increase their marketing and sale promotions activities so as to increase the sales volume and subsequently the profit and the working capital. Capital reinvestm ent: since this business is a small start up business, the company can monitor the cash inflows and outflows and most of the profits can be reinvested back to the business. Use of more personal saving: the company can increase its capital revenue by asking the principle owners to contribute more money towards they business venture Factoring all costs and excepted cost in the future: one of the major failures in business is failure to identify all the fixed and variable expenses so that they can be factored in the financial plan. This will prevent cases where extra cost result in reduction in capital. Tactics Reducing cost: in order to prevent excessive spending, the company management should look for ways through reducing costs such as checking employees and their productivity so as to get rid of any unproductive employees. The management should also look at the operations, productivity, distribution channels so as to identify methods of reducing costs. Motivate employees and manage ment: in order to improve the sales, the company should motivate employees and the management team to ensure that they perform at their best. This will increase sales and raise capital in the long run. Check customer feedback: it is important for the business to monitor the customer feedback so as to respond to any negative feedback. This will ensure that the company’s customer base and hence the capital in the long run.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Improve the business culture: the management should improve the business culture so as to get long term benefits and improve their sales as well as the customer base. Calendar budget The budget entails the amount that will be used to institute that changes that will result to increase in sales. ACTIVITY PRICE $ Meetings with all stakeholders 5000 Sales and marketing activities 2500 Public relations 3000 Long term loans and debt financing 50000 Equity financing 60000 Totals 120500 The entire process will be carried out within one week. The main activities are shown in the Gantt chart below: Week 1 Week 2 Week 3 Week 4 Week 5 Situational analysis Developing appropriate strategies Training the management Looking for investors and debt financiers Evaluations Evaluations After developing and implementing the different strategies, it is imperative that the progress is tracked so as to ensure that there is a positive growth an d that the capital base increases. Various methods will be used to evaluate the success of the adopted strategies. The main evaluation methods are: Increase in capital: it is expected that they will be an increase in capital. This can be noted after evaluating the account books such as the balance sheet. Increase in sales: the success of the adopted strategies can be evaluated from the sales record of the company. Greater sales will definitely result in the increase in the profits as well as the working capital Increase in borrowed capital: if the proposed strategies are implemented, the amount of money generated as debt capital and equity capital is expected to increase. Works Cited Barney, Jay. Gaining and Sustaining Competitive Advantage. USA: Addison-Wesley. 1996. Print. Protiviti . â€Å"Improving working capital management process.† The bulleting 4.11(2011): 1-6. Print. This critical writing on Solving the problem of low capital at alpha retailers was written and submitted by user Molecule Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.