Definition and Examples of Linguistic Americanization

Definition and Examples of Linguistic Americanization In linguistics, Americanization is the influence of the distinctive lexical and grammatical forms of American English on other varieties of the English language. Also called linguistic Americanization. As Leech and Smith* observe below, If the term Americanization is taken to imply direct influence of AmE on BrE, it should be treated with caution (2009).See Examples and Observations below. Examples and Observations Globalization in the current era is associated, for better or for worse, with Americanization. This is particularly true of its cultural dimension. For it is the United States, as the worlds hyper-power, that has the economic, military, and political power to projects its culture and values globally. Yet, as many commentators have noted, Americans appear parochial and unworldly, hardly the cosmopolitan sophisticates needed to proffer a truly global vision.The ambiguity of the United States representing globality is perhaps no more apparent than in the projection of its language globally. On the one hand, Americans are particularly notorious for their linguistic insularity, rarely exhibiting the foreign language proficiency so common elsewhere in the world. Yet, as well known, the American language, English, is a global import, inherited from an earlier global power, England. Hence American ownership of global English is more tenuous than its ownership of other global cultural icons, such as McDonalds or Disney.(Selma K. Sonntag, The Local Politics of Global English: Case Studies in Linguistic Globalization. Lexington Books, 2003) Grammatical and Lexical ChangesThe evidence provided by the Brown family of corporaespecially the comparison between the British corpora (1961, 1991) and the American corpora (1961, 1992)often shows AmE to be in the lead or to show a more extreme tendency, and BrE to be following in its wake. Thus, must, in our data, has declined more in AmE than in BrE, and has become much rarer than have to and (have) got to in AmE conversational speech. Users of British English are familiar with lexical changes due to American influence, such as increasing use of movie(s) and guy(s), but grammatical changes from the same source are less noticeable. . . . [A] finding that AmE is ahead of BrE in a given frequency change does not necessarily imply direct transatlantic influenceit could simply be an ongoing change in both varieties where AmE is more advanced. If the term Americanization is taken to imply direct influence of AmE on BrE, it should be treated with caution.(*Geoffrey Leech and Nicholas Sm ith, Change and Constancy in Linguistic Change: How Grammatical Usage in Written English Evolved in the Period 1931-1991. Corpus Linguistics: Refinements and Reassessments, ed. by Antoinette Renouf and Andrew Kehoe. Rodopi, 2009) Be going to[B]e going to was more than twice as frequent in the American corpus as in the Australian or British corpora, suggesting that Americanization may be a factor in its growing popularity. That colloquialization may be another relevant factor is suggested by the finding that be going to is greatly preferred in speech over writing (by a ratio of 9.9:1), further confirmation for the applicability of this suggestion to AmE and BrE being provided by Leechs (2003) finding that between 1961 and 1991/2 be going to enjoyed a strong increase in popularity in American writing (51.6%) and in British writing (18.5%).(Peter Collins, The English Modals and Semi-Modals: Regional and Stylistic Variation. The Dynamics of Linguistic Variation: Corpus Evidence on English Past and Present, ed. by Terttu Nevalainen. John Benjamins, 2008)The Americanization of EuropeBecause of the advent of linguistic Americanization, . . . one can no longer claim that Europes lingua franca is unequivocally a Briti sh commodity. English is emerging in Europe, not only as a universal language, but also as a potential norm-generating variety. . . .Basically, what we have is a traditional basis for ELT [English Language Teaching], one centered in BrE, on the teacher as model, on British and American social studies, and on the goal of mimicking the idealized native speaker, evolving into a platform for ELT which constitutes a radical departure from such beliefs and practices. Instead, linguistic Americanization, the mixing of BrE and AmE which suggests a kind of mid-Atlantic accent and a rich blend of lexical usage, the idea of a variety of Euro-English, the use of postcolonial texts in cultural studies modules, and the desire to develop cross-cultural communicative skills, is on the upswing, while BrE, prescriptivism, and traditionalist positioning are declining.(Marko Modiano, EIL, Native-Speakerism and the Failure of European ELT. English as an International Language: Perspectives and Pedagogic al Issues, ed. by Farzad Sharifian. Multilingual Matters, 2009) Yiddish and American English: A Two-Way ProcessThroughout Yekl [1896] and his early stories, [Abraham] Cahan translates the Yiddish of characters into correct (albeit ornate) English while leaving incorporated English words in their misspelled, italicized forms: feller (fellow), for example, or preticly (perhaps particular). Speech thus represents the cultural intermixture arising from contact between the immigrant and American society, an intermixture captured in remarkably hybrid sentencesDont you always say you like to dansh with me becush I am a good dansher? (Yekl, 41)and even in individual words like oyshgreen: A verb coined from the Yiddish oys, out, and the English green, and signifying to cease being green (95n).This narrative technique also represents a reversal of perspective, whereby English becomes the contaminating element within another language. The Americanization of Yiddish is given from a Yiddish perspective. English words are thrown backrulesh (rules), deshepoitn (disappoint), saresfied (satisfied)transformed and defamiliarized by their inclusion in another linguistic system. Just as Yiddish becomes Americanized in Yekl, American English becomes Yiddishized: transformative linguistic contact is shown as a two-way process.(Gavin Roger Jones, Strange Talk: The Politics of Dialect Literature in Gilded Age America. University of California Press, 1999) Alternate Spellings: Americanisation

Profile of Demosthenes, the Greek Orator

Profile of Demosthenes, the Greek Orator Demosthenes, renowned as a great Greek orator and statesman, was born in 384 (or 383) B.C. He died in 322. Demosthenes father, also Demosthenes, was an Athenian citizen from the deme of Paeania who died when Demosthenes was seven. His mother was named Cleobule. Demosthenes Learns to Speak Publicly The first time Demosthenes made a speech in the public assembly was a disaster. Discouraged, he was fortunate to run into an actor who helped show him what he needed to do to make his speeches compelling. To perfect the technique, he set up a routine, which he followed for months until he had mastered oratory. Plutarch on the Self-Training of Demosthenes Hereupon he built himself a place to study in underground (which was still remaining in our time), and hither he would come constantly every day to form his action and to exercise his voice, and here he would continue, oftentimes without intermission, two or three months together, shaving one half of his head, that so for shame he might not go abroad, though he desired it ever so much. - Plutarchs Demosthenes Demosthenes as Speech Writer Demosthenes was a professional speech writer or logographer. Demosthenes wrote speeches against Athenians he believed guilty of corruption. His first Philippic was in 352 (it is named for the man Demosthenes opposed, Philip of Macedonia.) Aspects of Athenian Political Life Greek men of means were expected to contribute to the polis and so Demosthenes, who became active politically in c. 356 B.C., outfitted a trireme and, as choregus at Athens, he paid for a theatrical performance. Demosthenes also fought as a hoplite at the Battle of Chaeronea in 338. Demosthenes Gains Fame as an Orator Demosthenes became an official Athenian orator. As an  official orator, he warned against Philip  when the Macedonian king and father of Alexander the Great was beginning his conquest of Greece. Demosthenes three orations against Philip, known as the Philippics, were so bitter that today a severe speech denouncing someone is called a Philippic. Another writer of Philippics was Cicero, the Roman with whom Plutarch compares Demosthenes in Plutarchs Parallel Lives. There is also a fourth Philippic whose authenticity has been questioned. Death of Demosthenes Demosthenes troubles with the royal house of Macedon didnt end with Philips death. When Alexander insisted that the Athenian orators be delivered to him to be punished for treason, Demosthenes fled to a temple of Poseidon for sanctuary. A guard prevailed on him to come out. Realizing he was at the end of his rope, Demosthenes requested permission to write a letter. Permission was granted; the letter was written; then Demosthenes began to walk, quill pen in his mouth, to the door of the temple. He died before he reached it of a poison hed kept in his pen. Thats the story. Works Attributed to Demosthenes On the Accession of AlexanderAgainst AndrotionAgainst ApatouriusAgainst AphobusAgainst Aphobus 1Against Aphobus 2Against AristocratesAgainst Aristogiton 1Against Aristogiton 2Against Boeotus 1Against Boeotus 2Against CalliclesAgainst CallippusOn the ChersoneseAgainst CononOn the CrownAgainst DionysodorusErotic EssayAgainst EubulidesAgainst Evergus and MnesibulusExordiaOn the False EmbassyFuneral SpeechOn the HalonnesusAgainst LacritusAgainst LeocharesAgainst LeptinesLettersOn the Liberty of the RhodiansAgainst MacartatusAgainst MidiasAgainst Nausimachus and XenopeithesOn the Navy-BoardsAgainst NeaeraAgainst NicostratusAgainst OlympiodorusOlynthiac 1Olynthiac 2Olynthiac 3Against OntenorAgainst OntenorOn OrganizationAgainst PantaenetusOn the PeaceAgainst PhaenippusPhilips LetterReply to Philips LetterPhilippic 1Philippic 2Philippic 3Philippic 4Against PhormioFor PhormioAgainst PolyclesAgainst SpudiasAgainst Stephanus 1Against Stephanus 2Against TheocrinesAgainst TimocratesAgainst Timot heus On the Trierarchic CrownAgainst ZenothemisFor the Megalopolitans Available through The Internet Library.

Discuss the theme of dream and reality in The Metamorphosis by Franz Essay

Discuss the theme of dream and reality in The Metamorphosis by Franz Kafka - Essay Example Samsa also finds an apartment for the family to live in. "As Gregor Samsa awoke one morning from a troubled dream he found himself transformed in his bed into a monstrous insect. He was lying on his hard, as it were armor-plated, back and when he lifted his head a little he could see his dome-like brown belly divided into corrugated segments on top of which the bed quilt could hardly keep in position and was about to slide off completely. His numerous legs, which were pitifully thin compared to the rest of his bulk, flickered and shimmered helplessly before his eyes. There is a wonderful rhythmic sound to this dreamy narrative passage. Gregor is half-asleep and gradually realizes that the transformation is indeed real and no nightmare. It also occurs to him that he still retains his human memories and human cognitive capacity, which means that the transformation is incomplete (Grà ¼nbein). "Ach Gott, he thought, what an exhausting job Ive picked on! Traveling about day in, day out. Many more anxieties on the road than in the office, the plague of worrying about train connections, the bad and irregular meals, casual acquaintances never to be seen again, never to become intimate friends. The hell with it all!† The metamorphosis, though shocking and striking, is yet grounded in reality. For example, when we go to bed everyday in new surroundings, we are expect to feel a moment of surprise on waking up - a sudden sense of unreality, and this experience must occur repeatedly over in the life of a traveling salesman. It is the sort of thing that makes any sense of continuity in life impossible, as the sense of reality depends upon continuity, upon duration. Also, awakening as a gigantic insect is similar in effect to awakening as Julius Caesar or Benjamin Franklin (Preece 23). Kafka brings about a sardonic tone to the narrative by using a broad range of literary devices. The

A paper about a short story Essay Example | Topics and Well Written Essays - 500 words

A paper about a short story - Essay Example the story where he points out that Matman happens to be a voodoo practitioner, he then described some of the rituals that she sometimes performs that cause her to sometimes fall down to the ground and start rolling about under the glowing moon (DeSanto 2013). After conducting these bizarre ritual, Matman would then proceed to walk back to the house to eat. An analysis of this incidence seems to suggest to the reader that to Matman and her family, that the occurrence of such an event is a normal everyday event, this is despite of the fact that such actions would generally be regarded by the larger society as being quite bizarre. DeSanto also undertakes to try and normalize some gruesome incidents in the story and describes how after Lord Invader had attacked and bit the ear of one of the neighborhood boys while he was busy playing a game of basketball, Dà ©dà © had proceeded to beat him out there in the street before leading the dog home. When the boy’s father had turned up at the house, he had insisted on having the dog killed and on his threatening the Dà ©dà ©Ã¢â‚¬â„¢s family, Dà ©dà © had agreed to kill the dog. Dà ©dà © had then slit the dog’s throat during a brief ceremony that had begun with Matman whispering a Haitian death song that quickly turned into howls. After slitting the dog’s throat Dà ©dà © had proceeded to give it a brief eulogy by whispering â€Å"Lawd Invadar. I lahved you† (DeSanto 2012). By the delivery of the rather ordinary eulogy after Dà ©dà ©Ã¢â‚¬â„¢s character had conducted a bizarre ceremony in which he killed his dog, DeSanto is seen to engage in an attempt where he tries to normalize a gruesome event in which a dog is butchered in a bizarre ceremony. The normalization of the bizarre is also seen to be used by DeSanto in his narration of how John took off all his clothes and ran around the neighborhood while only wearing a bone necklace and then proceeded to dig up the remain of Lord Invader in the rain (DeSanto 2012). The humming of a normal tune is

Procurement Ethics Practices Essay Example for Free

Procurement Ethics Practices Essay All persons in society, whether in private or public sector, product or services industry are concerned with ethics, Ethics is defined as the discipline dealing with what is good or bad and moral duty and obligation. Thus personal ethics has been referred to as the rules by which an individual lives his/her personal life. Business ethics is concerned with truth, fairness and justice and accounting ethics pertains to the code that guides the professional conduct of aspects such as the expectation of society and customers, social responsibility, consumer autonomy and corporate behavior in the home country as well as abroad (koontz et al 1994) Business ethics has become a well recognized aspect of managing firms today . Due to an increasing interest of ,many are nowadays concerned about values like integrity and honesty and developing ethical codes to foster responsible behavior of their employees. Ethically therefore, managers must produce the greatest good for the greatest number of people in these days of pervasive globalization of business. Manager should recognize that customers and all other stakeholders of their companies have aright to quality products and services, to meet their existing and emerging needs, at affordable prices, all times, and should be guided by fairness and equity, as well as imparity. Managers must institutionalize ethics in their decisions and daily activities thus applying integrity and integrating ethical concepts with daily actions. This can be achieved by: Establishing an appropriate company policy or code of ethics, so as to institutionalize ethics, sin organizational behavior both at management and board of director’s level, using a formally established ethics committee, teaching ethics to employees. It has been established that ethical standard vary from society to society and from country to country and should therefore be taught to ensure uniformity in understanding and applicability across the world, particularly in these days of increasing and pervasive globalization. In procurement office or department the following ethics should be followed for better running of the organization. All officers who are in charge must follow some ethics for good purchasing and supplying, this will include: Honesty: People who procure on behalf of organizations cannot afford to give anyone cause to believe that their procurement behavior is not completely ethical. Spending millions of shillings for their organizations, they are exposed to temptations that most of their colleagues face. Therefore, they have to be honest when procuring goods on behalf of the organization. Enhancing Integrity :Procurement officials should never use their authority or office for personal gain and shall seek to enhance their integrity by: maintaining unimpeachable standards of integrity in all business relationship both inside and outside the organizations in which they are employee, fostering the highest possible standards of professional competence amongst those for whom they are responsible, optimizing the use of resources for which they are responsible to provide the maximum benefit to their employing organization. Conflicts of Interest: When dealing with suppliers potential conflicts of interest can sometimes arise. Instances where relatives or friends are employed by the supplier company should be notified to the Service Unit Manager. This will not prevent the Council trading with the supplier though the Council may arrange for the procurement to be handled by another officer. In instances where Members or former employees are potential suppliers it is important that they do not receive or expect to receive special consideration. If their inside knowledge appears to give them an unfair competitive advantage it may be desirable to take steps to ensure fair competition amongst all suppliers. Rewards to employees: Members and officers should avoid as far as possible dealing with our suppliers in their private affairs, particularly if this is likely to put them under some obligation to the supplier. Where such arrangements are unavoidable it is essential that they ensure that they are not offered any sort of deal which is not commonly available and which could be construed as a reward for actions taken in the course of the employment. Principles of Professional : Seeks or accepts a position as head or employee only when fully in accord with the professional principles applicable thereto, and when confident of possessing the qualifications to serve under those principles to the advantage of the employing organization, believes in the dignity and worth of the services rendered by the organization and the societal responsibilities assumed as a trusted public servant, so that organization is governed by the highest ideals of honor and integrity in all public and personal relationships in order to merit the respect and inspire the confidence of the organization and the public being served. Confidentiality and Accuracy of Information: The confidentiality of information received in the course of duty should be respected and should never be used for personal gain; information given in the course of duty should be true and fair and never designed to mislead hence making personal profit obtained through misuse of public or personal relationships is dishonest and not tolerable. Business gifts: Business gifts, other than items of very small value such as business diaries, calendars, should not be accepted, members of the staff should at no time or under any circumstances accept directly or indirectly, gifts, gratuities, or other things of value from suppliers which might influence or appear to influence purchasing decisions. Hospitality: Modest hospitality is an acceptable courtesy at a business relationship. However, the recipient shall not allow himself to reach a position whereby he might be deemed by others to have been influenced, in making a business decision as a consequence of accepting such hospitality. The frequency and scale of hospitality accepted shall not be significantly greater than the recipients employer would be likely to provide in return. Proper communication: Keeps the governmental organization informed, through appropriate channels, on problems and progress of applicable operations by emphasizing the importance of the facts. In case of any information which is unclear so be discussed with relevant officer without making uninformed decisions which may cost the organization. Proper control of personnel: Resists encroachment on control of personnel in order to preserve integrity as a professional manager, handles all personnel matters on a merit basis. Politics, religion, ethnicity, gender, and age carry no weight in personnel administration in the agency being directed or served. Disciplinary Action: Seeks or dispenses no personal favors, handles each administrative problem objectively and emphatically without discrimination. Any mistake committed should be dealt with without favor and the correct measure should be applied. Purchasing and supply procedure: Officers shall always seek to uphold and enhance the standing of the Purchasing and Supply profession and will always act professionally and selflessly by: maintaining the highest possible standard of integrity in all their business relationships both inside and outside the organizations where they work, rejecting any business practice which might reasonably be deemed improper and never using their authority for personal gain, enhancing the proficiency and stature of the profession by acquiring and maintaining current technical knowledge and the highest standards of ethical behavior; fostering the highest possible standards of professional competence amongst those for whom they are responsible. Competition The nature and length of contracts and business relationships with suppliers can vary according to circumstances. These should always be constructed to ensure deliverables and benefits. Arrangements which might in the long term prevent the effective operation of fair competition should be avoided. Conclusion Managerial and appropriate ethical behavior is central to the success and effectiveness of organization anywhere in the world today. Business are so interconnected ,in terms of products and information flows, that ethical behavior in one country or in one part of the globe has an immediate impact in other countries or parts of the globe. Consequently, attempts should be made by governments and business leaders to incorporate standard management practices in their operations to enhance the efficiency of these flows. Ethical standards and codes are in this process because of the globalization of e- world business today. There is an urgent need to develop and adopt international ethical standard and codes to guide and regulate managers, globally, in running their organization effectively. These codes should include corporate governance and social responsibility practices. Reference: 1) Codes of Professional Responsibility by Rena A. Gorlin 1149 pg 2) Management Reform by DIANE Publishing Company 539 pg 3) News line KASNEB (July-sep2004) 4) Koontz et al management (1994)

Essay --

Mary Wollstonecraft Shelley was born in Somers Town on August 30th of 1797 in London, England. Shortly after her birth her mother died due to puerperal fever, leaving her father William Goodwin to care for her and her three year old half-sister Fanny Imlay. Elanor Ty said, â€Å"Mary became his favorite child. He called her â€Å"pretty little Mary† and relished evidence of her superiority over Fanny.† At the age of seventeen Mary had her first relationship with a man known as Percy Bysshe Shelley who later became her husband. On a cold stormy night in 1816 Percy and Mary spent their time reading about ghost stories and which later prompted Mary to write her first sketch of what is known as today as Frankenstein or The Modern Prometheus. At a very young age Mary was encouraged by her father to write. She really grew such a interest in writing, by the time she was nineteen years old she was finished one of the most famous novels ever published known as Frankenstein. Mary wrote a total of six other novels including the most famous novel today Frankenstein. Frankenstein still thrills people of all descents young and old with its suspense. In Frankenstein, Mary Shelly analyzes how Victor Frankenstein creates a monster but in doing so the only real monster he created was himself. Early in the book Victor talks about his early childhood and how Elizabeth had gotten adopted in to his family. Frankenstein was four years old when Elizabeth's mother died. She was soon adopted into the Frankenstein family. Victor’s mother thought that one day Elizabeth and Victor should marry one day. Victor and Elizabeth grew up as best friends. He also met a new school mate friend named Henry Clerval. Victor spent his childhood happily with his two good f... ...became obsessed with his studies. He became very ill and created a monster. He then was nursed back to health and was getting better by his friend Henry. Just as you thought everything was getting better terror struck again. He lost his brother William to the monster. By creating this monster Victor became the monster himself. When he created the monster it killed his brother William, which led to the execution of his friend Justine. The monster later killed his old school mate Henry Clerval, and the love of his life Elizabeth which days later caused the death of his Father. Everyone around him that he loved was dying. The monster knew no better, the monster was lonely and had no place to go so it took revenge in Victor, and everything he loved. Victor was the real monster here by creating one. By creating the monster it caused much devastation throughout his life.

Infosys Case Study

Oracle Customer Case Study Infosys Goes to University to Build Business Worldwide â€Å"The quality of the courses is very good and the materials are extremely well designed. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † – Dr Subhash Chandra Rastogi, Head, Enterprise Solutions Academy, Infosys Technologies Ltd Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers IT-enabled business solutions. These solutions focus on providing clients with strategic differentiation and operational superiority. Infosys creates these solutions by leveraging its domain and business expertise to offer a complete range of services. For the fiscal year ending March 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Infosys is a NASDAQ 100 company. Infosys uses a global alliance with Oracle to deliver Oracle-based systems and services to clients worldwide. These enable businesses to build a more flexible architecture to support faster deployment of new applications, achieve a consolidated view of their global supply chain, reduce costs by leveraging global sourcing, or employ predictive capabilities to exploit emerging opportunities or avert looming obstacles. To support Infosys’ status as a Global SI Partner—recognized at the Worldwide Certified Advantage Partner level—Oracle has provided extensive training support through its Oracle University educational resource. More than 3,000 Infosys employees globally have benefited through Oracle University-based knowledge, enabling them to deliver Oracle products and services to a high level of expertise. Oracle University courses typically run between five and 15 days, depending on the complexity of the product and associated business process changes. â€Å"The quality of the courses is very good and the materials are extremely well designed,† said Dr Subhash Chandra Rastogi, head of the Enterprise Solutions Academy at Infosys. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Infosys Technologies Ltd Bangalore, India www. infosys. com Industry: Professional Services Annual Revenue: US$3. 09 billion Employees: 80,500 Orac le Products & Services: Oracle University Key Benefits: Ensured more than 100 staff are certified in Oracle E-Business Suite, qualifying them to deliver the solution to customers worldwide Provided feedback into the beta version of Oracle E-Business Suite Enabled staff around the world to undertake training in their own time via online courses Enabled more than 3,000 employees to take various Oracle University learning programs through a range of delivery modes Oracle Customer Case Study Upskilling Delivers Results Infosys is one of the world’s most rapidly growing consulting and information technology services companies. In 2007, the company’s revenues crossed US$3 billion. Key to the company’s success is its low-risk, high-quality Global Delivery Model, whereby work is broken up into logical components to be completed in the most efficient location. With staff numbers rising sharply, in 2003 Infosys created an Enterprise Solutions Academy (ES Academy) within the company to manage the educational requirements of everyone from new recruits to 20-year veterans. The ES Academy currently has to service an annual intake that reached 1,740 engineers and MBA graduates in 2006. â€Å"This is a very different concept for a systems integrator, but we had to ensure our staff could get the expertise nd certification needed to service our clients to the very highest level,† said Dr Rastogi. While the ES Academy itself provides an extensive portfolio of training and certification courses, the academy has partnered with Oracle University to provide its consultants with training in Oracle products. â€Å"Oracle is constantly growing its portfolio of solu tions, upgrading existing products, and acquiring new product companies,† said Dr Rastogi. â€Å"Oracle University provides expert, in-depth training across the Oracle suite of products and services. There is no point in us trying to duplicate this effort or invest in something we don’t need to,† he added. Participating in the Oracle University program brings benefits to Infosys other than a more skilled workforce. As a strategic partner to Oracle, Infosys can also contribute knowledge to the development of new Oracle products and services. â€Å"We did contribute to the beta certification of Oracle E-Business Suite, with more than 150 Infosys consultants providing input to Oracle University as to where the product could be improved,† said Dr Rastogi. We now have more than 100 people certified in Oracle E-Business Suite—more than anyone else in the world— and they continue to provide lots of input to Oracle as well as staying appraised of new developments. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study Oracle University Reviews Infosys Curriculum It often becomes viable for the ES Academy to deliver Oracle courses internally based on the level of demand, or for some basic products. For example, 85% of consultants that specialize in relatively ‘vanilla’ products such as Oracle9i Database are trained in-house, with the remaining 15% undertaking courses at Oracle University. â€Å"To ensure quality, we engaged Oracle University to review our curriculum content, materials, and questions for course attendees,† said Dr Rastogi. â€Å"They give us sound advice that ensures we deliver the best possible internal courses. † These courses do not cover newer products, or products taken on through acquisition of companies such as Hyperion or Demantra. About 95% of consultants that specialize in these new areas take the relevant courses from Oracle University. Overcoming the Tyranny of Distance Infosys’ burgeoning growth within India and worldwide has created a geographically distributed organization that makes delivering face-to-face training, a sometimes costly exercise. â€Å"This has posed a problem for us because people in India are not used to alternatives such as e-learning,† said Dr Rastogi. â€Å"People prefer to come to a classroom. â€Å"In addition, the firewall we apply across our systems prevents Infosys employees from viewing streaming audio and video. To create more flexibility for staff to access the online courses available through Oracle University, Infosys is establishing e-libraries in offices in Pune, Mangalore, and Hyderabad. These currently include 20 PCs where staff can access streaming audio and video. This number is expected to grow to 100–150 by late 2008 across various locations i n India. Employees working in Europe and the U. S. are already benefiting from streaming audio and video. The availability of online courses through Oracle University means staff will be able to undertake training without disrupting their client work. The benefits of e-learning apply to staff outside India as well. â€Å"Our certification program applies to employees regardless of Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study country,† said Dr Rastogi. â€Å"We have 25 to 30 staff who specialize in Oracle E-Business Suite who work in Europe or the U. S. † Helping Ambitious Employees to Get Ahead A certification from Oracle University can provide ambitious employees with an edge in the competitive Infosys culture. Because it’s an external certification, it provides good branding for an employee,† said Dr Rastogi. â€Å"They become of greater value to Infosys and to our customers. † Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers ITenabled business solutions. For the fiscal year ended Marc h 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Infosys Case Study Oracle Customer Case Study Infosys Goes to University to Build Business Worldwide â€Å"The quality of the courses is very good and the materials are extremely well designed. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † – Dr Subhash Chandra Rastogi, Head, Enterprise Solutions Academy, Infosys Technologies Ltd Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers IT-enabled business solutions. These solutions focus on providing clients with strategic differentiation and operational superiority. Infosys creates these solutions by leveraging its domain and business expertise to offer a complete range of services. For the fiscal year ending March 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Infosys is a NASDAQ 100 company. Infosys uses a global alliance with Oracle to deliver Oracle-based systems and services to clients worldwide. These enable businesses to build a more flexible architecture to support faster deployment of new applications, achieve a consolidated view of their global supply chain, reduce costs by leveraging global sourcing, or employ predictive capabilities to exploit emerging opportunities or avert looming obstacles. To support Infosys’ status as a Global SI Partner—recognized at the Worldwide Certified Advantage Partner level—Oracle has provided extensive training support through its Oracle University educational resource. More than 3,000 Infosys employees globally have benefited through Oracle University-based knowledge, enabling them to deliver Oracle products and services to a high level of expertise. Oracle University courses typically run between five and 15 days, depending on the complexity of the product and associated business process changes. â€Å"The quality of the courses is very good and the materials are extremely well designed,† said Dr Subhash Chandra Rastogi, head of the Enterprise Solutions Academy at Infosys. We have also had extremely strong feedback from Infosys staff who have completed courses at Oracle University. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Infosys Technologies Ltd Bangalore, India www. infosys. com Industry: Professional Services Annual Revenue: US$3. 09 billion Employees: 80,500 Orac le Products & Services: Oracle University Key Benefits: Ensured more than 100 staff are certified in Oracle E-Business Suite, qualifying them to deliver the solution to customers worldwide Provided feedback into the beta version of Oracle E-Business Suite Enabled staff around the world to undertake training in their own time via online courses Enabled more than 3,000 employees to take various Oracle University learning programs through a range of delivery modes Oracle Customer Case Study Upskilling Delivers Results Infosys is one of the world’s most rapidly growing consulting and information technology services companies. In 2007, the company’s revenues crossed US$3 billion. Key to the company’s success is its low-risk, high-quality Global Delivery Model, whereby work is broken up into logical components to be completed in the most efficient location. With staff numbers rising sharply, in 2003 Infosys created an Enterprise Solutions Academy (ES Academy) within the company to manage the educational requirements of everyone from new recruits to 20-year veterans. The ES Academy currently has to service an annual intake that reached 1,740 engineers and MBA graduates in 2006. â€Å"This is a very different concept for a systems integrator, but we had to ensure our staff could get the expertise nd certification needed to service our clients to the very highest level,† said Dr Rastogi. While the ES Academy itself provides an extensive portfolio of training and certification courses, the academy has partnered with Oracle University to provide its consultants with training in Oracle products. â€Å"Oracle is constantly growing its portfolio of solu tions, upgrading existing products, and acquiring new product companies,† said Dr Rastogi. â€Å"Oracle University provides expert, in-depth training across the Oracle suite of products and services. There is no point in us trying to duplicate this effort or invest in something we don’t need to,† he added. Participating in the Oracle University program brings benefits to Infosys other than a more skilled workforce. As a strategic partner to Oracle, Infosys can also contribute knowledge to the development of new Oracle products and services. â€Å"We did contribute to the beta certification of Oracle E-Business Suite, with more than 150 Infosys consultants providing input to Oracle University as to where the product could be improved,† said Dr Rastogi. We now have more than 100 people certified in Oracle E-Business Suite—more than anyone else in the world— and they continue to provide lots of input to Oracle as well as staying appraised of new developments. † Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study Oracle University Reviews Infosys Curriculum It often becomes viable for the ES Academy to deliver Oracle courses internally based on the level of demand, or for some basic products. For example, 85% of consultants that specialize in relatively ‘vanilla’ products such as Oracle9i Database are trained in-house, with the remaining 15% undertaking courses at Oracle University. â€Å"To ensure quality, we engaged Oracle University to review our curriculum content, materials, and questions for course attendees,† said Dr Rastogi. â€Å"They give us sound advice that ensures we deliver the best possible internal courses. † These courses do not cover newer products, or products taken on through acquisition of companies such as Hyperion or Demantra. About 95% of consultants that specialize in these new areas take the relevant courses from Oracle University. Overcoming the Tyranny of Distance Infosys’ burgeoning growth within India and worldwide has created a geographically distributed organization that makes delivering face-to-face training, a sometimes costly exercise. â€Å"This has posed a problem for us because people in India are not used to alternatives such as e-learning,† said Dr Rastogi. â€Å"People prefer to come to a classroom. â€Å"In addition, the firewall we apply across our systems prevents Infosys employees from viewing streaming audio and video. To create more flexibility for staff to access the online courses available through Oracle University, Infosys is establishing e-libraries in offices in Pune, Mangalore, and Hyderabad. These currently include 20 PCs where staff can access streaming audio and video. This number is expected to grow to 100–150 by late 2008 across various locations i n India. Employees working in Europe and the U. S. are already benefiting from streaming audio and video. The availability of online courses through Oracle University means staff will be able to undertake training without disrupting their client work. The benefits of e-learning apply to staff outside India as well. â€Å"Our certification program applies to employees regardless of Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008 Oracle Customer Case Study country,† said Dr Rastogi. â€Å"We have 25 to 30 staff who specialize in Oracle E-Business Suite who work in Europe or the U. S. † Helping Ambitious Employees to Get Ahead A certification from Oracle University can provide ambitious employees with an edge in the competitive Infosys culture. Because it’s an external certification, it provides good branding for an employee,† said Dr Rastogi. â€Å"They become of greater value to Infosys and to our customers. † Infosys Technologies Ltd (NASDAQ: INFY) defines, designs, and delivers ITenabled business solutions. For the fiscal year ended Marc h 31, 2007, Infosys recorded revenues of more than US$3 billion with net income of over US$850 million. Copyright  © 2008, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published February 2008

North Country

The North Country deals with the problem of sexual harassment faced by women workers in steel mine in northern Minnesota. The sexual harassment is not just by their male co-workers, but by the whole community that consists of the mine workers and their families. In doing so, it emphasizes a key fact such acts of gender-prejudice is not perpetrated by men alone, but are perpetrated by the society as a whole. Centuries of marginalization of women are viciously rationalized by one simple sentence by Sissy Spacek's character, â€Å"kids are your purpose, and the father brings home the money†. Josey Aimes, played by Charlize Theron, flees an abusive relationship, with two kids in tow, to move in with her parents. She tries out odd-jobs before somebody mentions that she could make six times as much by working in the steel mine. Her father, who has worked in the mine for the majority of his life, is not pleased with Josey's decision for him women just don't do such things. To start off, she is subjected to a far more intrusive medical exam than one would expect. Then, the torture begins; few outrageous acts passed off as fun, some explicit comments, actions, and some implicit gestures. All aimed at sending one message, women have no business doing a man's job. The women respond to these circumstances with whatever means accessible to them. But most of the recourses are fruitless, and taking a tremendous step might put their jobs at risk. The movie deals with the different facets of this problem in the most convincing of ways. The filmmakers are very ambitious in diving into the depths of this problem. This ambition almost derails the movie in the final act. While any woman in the present day could tell her own story of how sexual discrimination still exists, the world into which Josie entered was so abusive that one could only imagine it happening in a prison (Denny Wayman and Hal Conklin). For the women of this Minnesota mine, every day turned out to be an emotional and physical lockdown: feces smeared on the women’s lockers, direct rape attempts on the job, and continual jeers from the male miners made daily life a death sentence. The part of women in the workplace was a world of difference only 30 years ago. The TV images of Lucile Ball as the ditzy housewife who always deferred to her husband’s proficient ability to be the â€Å"bread winner† have given way to CSI Miami images of woman prosecutors extremely solving mystery cases week after week. What is most significant is that we never take for granted the sacrifice that was made. Unless we teach each new generation regarding the freedoms we have gained, we are always in danger of caving into our most sinful nature of greed, avarice, fear, and pride. REFERENCE Denny Wayman and Hal Conklin. North Country Stars – Profound.   

For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. The WritePass Journal

For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. Introduction For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. IntroductionConclusionRelated Introduction The tourism business around the world which is one of the most susceptible and vulnerable sectors, must always manage and survive from the global crises. In recent decades, the tourism industry in many countries all over the world has experienced major crises from natural disasters such as hurricanes, storm, and tsunami to terrorist attacks, political instability, and economic recession. Generally, disasters are large non-controllable problems that evaluate the capability of nations and communities to effectively protect the population and its ability to recover after the disasters. No tourist destination is immune to such crisis. Hence, the global tourism industry requires strategies and set of directions which help tourism businesses prepare a way to manage a crisis event from its onset and rapidly implement a recovery strategy. The purpose of this essay is to examine the post-disaster destination marketing viewpoint, its effects on the city of New Orleans, and the attempt to repos ition as a premier destination for domestic and international of New Orleans after the devastating effects of Hurricane Katrina, the most destructive natural disaster in American history in August 2005. Besides, this essay will critically examine the effectiveness of recovery marketing strategies undertaken by the city’s tourism marketing organizations and the lessons learned for post disaster market repositioning are also discussed. The first section will define the tourist destination, destination crisis, tourism disaster, and a narrative of vital tourism statistics for the city of New Orleans before the hurricane. The second section will mention the effects of the hurricane on the New Orleans tourism.   Finally, the third phase will critically examine the effectiveness of recovery marketing strategies undertaken by the city’s tourism marketing organizations. According to Beirman (2003), a destination is defined as a country, state, region, city or town which is marketed or markets itself as a place for tourist to visit. Many countries’ main income is collected from tourism activities; they have invested heavily in tourism and required a high level of economic dependence on inbound tourism. The economic disruption to the country, state or region is considered as a result in the viability of a destination and it could be a result in loss of income, unemployment and poverty. However, these implications do not determine the choice of destination in tourists and their prime concern is to travel to destinations that satisfy their own desires with minimum threats to their safety and well-being. Therefore, the marketing of destination crisis is no longer being treated as a problem of a specific destination; it is now an issue of global tourism industry and become a critical political, economic and social priority for many nations which to urism is a significant industry. Faulkner and Russell (2000, cited in Beirman 2003) defined a disaster as ‘a tourism destination is confronted with sudden, unpredictable, catastrophic changes over which it has little control’. In order to modify the definition of Faulkner and Russell, Beirman defines a destination crisis as ‘a situation requiring radical management action in response to events beyond the internal control of the organisation, necessitating urgent adaptation of marketing and operational practices to restore the confidence of employees, associated enterprises and consumers in the viability of the destination’. For many years, New Orleans was an ideal vacation destination and it is the world famous tourist destination due to its rich cultural heritage, copiousness of unique food and many opportunities to enjoy local art, music and festivals. Throughout the past 30 years, New Orleans focuses on its efforts to attract tourists by constantly redefine its image through all taglines such as ‘The Crescent City’, ‘The Gateway to the Mississippi Valley’, ‘America’s Most Interesting City’, ‘The City that Care Forgot’, and the ‘The Big Easy’ (Clement 2008). Moreover, it often cited as â€Å"European† charm and the unique French Quarter historic district, thus, there is a large number of tourists visit the city for many years to take part in the distinct experience that New Orleans has offered as a vacation venue. In January 2005, just seven months before Hurricane Katrina, New Orleans was ranked sixth among the top United States vacation destinations which were conducted by the University of New Orleans (UNO) Hospitality Research Centre (Chacko and Marcell 2008).   Statistically, in 2004, tourism of New Orleans was one of the main economic engines of the city and the employment in hospitality and leisure accounted around 80,827 jobs generating $30 million in state income taxes. Besides, the number of visitors came to city reach to peak 10.1 million and spent $4.9 billion in 2004. Before the Hurricane Katrina occurred, the tourism industry accounted for 3.8% of Gross State Product, provided 175,000 direct jobs, and generated under 8% of total tax revenues of the states (Louisiana Research Team 2004). New Orleans is a unique circumstance of Hurricane Katrina. Faulkner (2001) addressed the difference between the definition of crises and disaster that crisis was defined as ‘induced by the actions or inactions of the organization’ while a disaster was considered to be an ‘induced natural phenomena or external human action’. The terrorist attack September 11, 2001 in the U.S and Chernobyl nuclear accident would be classified as crises while the Turkey earthquake and the plane crash in Lockerbie were disasters. According to Faulkner’s definition, Hurricane Katrina would have been classified as a disaster with over 1,300 died; 228,000 housing units were flooded in the New Orleans metropolitan area and over 70% of 188,000 housing units were damaged by the storm and subsequent flood (Olshansky et al. 2008). However, the poorly man-made concrete levee walls which were designed by the U.S. Corps of Engineers, a federal agency aimed to protect the city breach ed, did the flood waters deluge 80% of the city and created a crisis of gigantic proportions. In addition, federal, state, and local government authorities lacked of capacity in preparing and re-acting in a timely manner to the city citizen’s needs. Therefore, the Hurricane Katrina can be described as an induced natural phenomenon or a disaster followed by the inactions of organizations or a crisis. Two major organisations responsible for the overall tourism and hospitality marketing of the New Orleans are the New Orleans Metropolitan Convention and Visitors Bureau (NOMCVB) and the New Orleans Tourism Marketing Corporation (NOTMC). The primary mission of NOMCVB is bring meetings, conventions, and tour groups to the city, supply many hotels, restaurants, attractions and provide tourism goods and services for customers. This organisation uses personal selling as the primary sales strategy and solicits business from several tourism intermediaries such as meeting planners and tour operators. The second organisation’s goal is to spur the city visitation and uses two million dollar in its budget for advertising and positioning the leisure market of New Orleans. Besides, tourism marketers capitalise New Orleans’s strength as an exotic, unique, and ‘foreign’ locale (Stanonis 2006). In addition, just two months before Katrina, marketers produced a television co mmercial which is part of the summer campaign 2005, featuring New Orleans’s well-known and talented local musicians with titled ‘Do They Play Jazz in Heaven?’   According to Kotler et al. (2005), the appeal of the message was more emotional than rational and included the lines ‘do they play jazz in heaven, in New Orleans we know they do’ (Chacko and Marcell 2008). These messages reinforced the well-established position of the city as an exciting and popular destination with great food and music. However, the arrival of Katrina made a major shift in positioning strategy in producing hundreds of hours of negative publicity in the mass media. Unfortunately, New Orleans’s city was truly in a state of disaster after Hurricane Katrina.   The storm and flooding are not only washed away physical infrastructure of the city, but also eroded the perception of the city’s tourism destination. According to Northington (cited in Chacko and Marcell 2008), the city loss $15.3 million and this was potentially devastating to New Orleans’s tourism industry, especially the loss of economic impact from many festivals and events that it hosts.   However, the biggest obstacle that New Orleans’ tourism industry has to face is the tarnished perception as a tourist destination of the city.   Faulkner (2001) claimed that the power of media and tendency in lingering negative images, the destination usually takes longer to recover than the period requires services restore to normal. The tourism industry of New Orleans has met a lot of challenges after Hurricane Katrina. Prior the disaster, the research focused on measuring the industry and profiling the visitors to New Orleans, but now the focus has sharply shifted to measuring the perceptions of visitors about New Orleans. Mayor C. Ray Nagin said in an interview with the New Orleans Times-Picayune that ‘We have an image challenge throughout the country. You ask what New Orleans is like today, and any people only have images of a city in crisis.   And that’s a concern, that they don’t see the rebuilding that is going on’ (Thevenot 2005). Moreover, due to the national and international media continued to display images of a ravaged city every detail, the tourism industry was getting worse and worse. According to journalist Eric Morgan (2008), ‘because of the media, people believe we have infrastructure issues, hotels aren’t open, restaurants aren’t operational, and there are no supporting service industry workers’. In March 2006, the New Orleans Tourism Marketing Corporation conducted a perceptions study of a panel of 5,000 online travellers, 22% indicated they believed that some neighbourhoods of New Orleans still had standing flood water from Hurricane Katrina, 14% of them believed New Orleans is not a safe place to visit because of contaminated air or drinking water, and 12% indicated that the historic districts in New Orleans are still destroyed or devastated. However, the optimism seems to have increased over time with 77% of meeting planners over the three quarter between October 2005 and January 2006 indicated that they were â€Å"very optimistic† about the sufficient recovery of New Orleans in regaining its status as a major destination city. Although meeting planners fully expect city’s recovery, they believe it will be a slow process (Chacko and Marcell 2008). In reality, New Orleans is different from the potential leisure travellers’ perception. The city’s tap water was safe to drink according to city health officials and there is no standing water on the streets. Transportation and airline are suitable to handle travellers and 80% of hotel room inventory has rebounded as pre-Katrina levels. Nevertheless, many flooded neighbourhoods’ recovery is still slow and the city is continued framing news coverage in these environments and undermining positive messages by the media. Therefore, the challenge is to find the appropriate marketing strategies to mitigate the impacts of disaster for New Orleans. As the result of the Katrina disaster, the NOMCVB, NOTMC, and other tourism organizations have elaborated on their past branding campaigns and created new campaigns to change perceptions of potential travellers and using brand elements such as new slogans and logos to alter the images of New Orleans. The slogans and themes try to counteract negative images which were played out in the national media and reconstruct and increase brand identity of New Orleans. According to Braun-LaTour, LaTour, and Loftus (2006), ‘reminding consumers of their past connection with a brand may be a particularly effective way to repair the brand’s image after a crisis situation’. Slogans were launched through branding campaigns of organisations such as ‘fall in love with Louisiana all over again’, ‘New Orleans: Happenin’ everyday’, ‘do you know what it means to Miss New Orleans? We know you do’ and etc. to rebrand New Orleans as a multicult ural destination and created a sentimental image of New Orleans, divert attention of travellers from the human suffering’s reality, physical destruction and stimulate consumer desires to travel to the city by constructing a narrative of past grandeur. According to Greenberg (2000), the urban branding campaigns function not only as ‘texts-on-cities’ but also power-laden ‘texts-as-cities’ that position of organisations and tourism professionals as important voices in the articulation of the collective identity of the city and thus ultimately the urban brand. In January 2007, with support from Lieutenant Governor Mitch Landrieu, the NOMCVB launched ‘an aggressive, strategic, marketing, public relations and direct sales campaign   designed to celebrate its authentic culture, lure domestic and international visitors back, preserve the city’s leading industry (hospitality) and overcome misperceptions about New Orleans among   consumers’ (NOMCVB Press Release 2007). The ‘Forever New Orleans’ campaign is an international branding campaign   which was designed to re-brand the city internationally by showcasing the confidence of hospitality industry in New Orleans and developing a deeper understanding of the city culture as unique and authentic.   It uses headlines in outdoor advertisements and print campaigns such as ‘New Orleans is Open. To Just About Anything’, ‘Soul is Waterproof’, ‘Old World, New Promise’ and other phrases to celebrate a spirit of swagger, appea l the meetings industry, travel trade professionals and the traveling public. According to Morgan (2008), the largest out-of-home advertising company in the United States CBS Outdoor donated 44 billboards worth a valued of $3 million to New Orleans.   Besides, the 30 minutes television show ‘A Whole New Orleans’ attempts to attract visitors with displays of the city’s most authentic, historic destination and unique culture. The NOMCVB and other tourism professionals try to increase the development of New Orleans’s tourism post Katrina and mention the perspective of ‘internalising the brand’ as a major ingredient in branding New Orleans as an entertainment destination (Gotham 2007). New urban rebranding campaigns are being implemented in order to present ‘authentic’ image of New Orleans as clearly demarcated, disconnected, and segregated from flooded neighbourhoods by tourism professionals. Besides, a new industry of ‘disaster tourism’, for example ‘Hurricane Katrina: America’s Worst Catastrophe!’ tour through devastated neighbourhoods of Gray Line New Orleans Bus Tours focused on ordinary places that have historical and cultural significance thereby mobilizing travellers to visit them. Moreover, in order to attract corporate brands to invest in New Orleans, political and economic elites have pushed for the development of lucrative tax sub sidies and help finance the rebuilding effort. Therefore, the above points demonstrate that tourism organisations are trying to marketing the imaginary of New Orleans base on entertainment version to attract investment and rebuild the city. The branding strategy is a new method to promote urban place to align local political interests with transnational corporate entertainment to organise urban rebuilding. Rebranding New Orleans post-Katrina is not just attracting consumers and visitors to spend money in the city, but also ‘about socializing residents to view the city as a brand and imagining an urban future that conforms to a semiotic script’ (Gotham 2007). Due to tourism professionals mention the perspective of ‘internalising the brand’ as a major ingredient in branding New Orleans as an entertainment destination, there are some conflicts intrinsic in the understanding of urban brands. Firstly, there is the lack of clear and understandable object capable of being branded. Cities and places are multifaceted and complicated systems of organization and they contain a range of different groups, diverse identities and conflicted social relations.   Branding destinations is more complex and challenging than other goods and services because of the existence and interdependence of multiple stakeholders, multiple components and multiple suppliers involved in the tourism service delivery (Buhalis 2000) and especially when it involves national characteristics and loyalties and popular permission of whole population. The second is the lack of control between urban branding organisations and branding campaigns when they deal with unc ertain and unstable environment of many stakeholders who have diverse interests, contending perceptions and urban visions (Park and Petrick 2005). The branding work of New Orleans’s tourism professionals are informed by market research and tourist trends, however, they do not know whether the campaigns are successful or not. Besides, the branding process is full of instability and uncertainty. Moreover, the urban branding’s unpredictability derives from gained knowledge about visitors through surveys is partial and incomplete because consumer’s desires and preferences always change. Thirdly, there is exist the risk that visitors and residents may reject the images of brand and view them as irrelevant, inauthentic or affronts to local culture. Additionally, there is the lack of consensus about the positive or negative effects of tourism in the city and a clear differentiation between residents who favour tourism and those who against it. In the construction of ur ban reality and produce meanings, residents are actively involved in and sometimes they are challenge the dominant imaginary of urban and brand. Due to the views of residents about New Orleans are not singular or fixed, thus, ‘internalising the brand’ is no means ensured or guaranteed. There is unclear and questionable about the partial internalisation whether it is realised as a vehicle for enhancing brand value or not when some residents may incorporate some affective links with the New Orleans brand into their lives. Conclusion In summary, hurricane Katrina has weakened the New Orleans’s tourism industry, displaced thousands of people, problematized meanings of community identity, and can cause wholesale changes to all aspects of tourism destination management. Numerous prescriptive strategies have provided examples, templates and checklists for tourism agencies to formulate marketing strategies which are the very important in the recovery process. Restoring the urban brand strategy of New Orleans is a differentiation and diversification process whereby local tourism organizations harness and construct destination images in order to control consumer impressions and understandings of a particular locale. Although urban brand has network of power operate and clear profiteering motives, it is also important to recognise branding as a contradictory process with unpredictable outcome, unforeseen consequences and facing a long road to recover destination image. However, tourism marketers of the city are us ing repositioning strategy or (re)brand strategy to make New Orleans regain its status as an outstanding tourism destination.

Voter - to Vote - French Verb Conjugations

Voter - to Vote - French Verb Conjugations The  French verb  voter  means to vote. Use the tables below to find conjugations of this regular -er verb. Conjugations of Voter Present Future Imperfect Present participle je vote voterai votais votant tu votes voteras votais il vote votera votait nous votons voterons votions vous votez voterez votiez ils votent voteront votaient Pass compos Auxiliary verb avoir Past participle vot Subjunctive Conditional Pass simple Imperfect subjunctive je vote voterais votai votasse tu votes voterais votas votasses il vote voterait vota vott nous votions voterions votmes votassions vous votiez voteriez vottes votassiez ils votent voteraient votrent votassent Imperative (tu) vote (nous) votons (vous) votez Verb conjugation pattern Voter is a regular -ER verb

Media plan for carpooling in Qatar Coursework Example | Topics and Well Written Essays - 250 words

Media plan for carpooling in Qatar - Coursework Example At the end if the program, every probable customer within the region should be aware of the ride-share. The organization will recognize its customers as the first practice. Then the organization will encourage satisfaction amongst the customers. Lastly, the company intends to use a number of methods to retain the customers. Quality service provision and effective resources will be used as the main factors for promoting continuity among the customers. Indeed, customers will be willing to be served by the entities that provide outstanding services. The media plan is set to be implemented with decreasing intensity from the first time as the process continues. In the beginning, the marketing will take place in all the identified media to relay its intentions daily. The main media houses identified will be used as conduit to relay information to their subscribers through television broadcasts and radio announcements for the first three months. After the first operation of frequent announcements and broadcasts via the identified media, the company intends to advertise twice per month in the subsequent months. Finally the company will be advertising in a sequence of three months. Through its Instagram account, the company intends communicating the images of its products such as cars to the public. Most customers are attracted with whatever they see and this will form a successful means of advertisement. This will form the main form of advertisement since the current trends favor animations in the marketing industry. The main advantage of animations as advertisement tools are the comics involved and the reality depicted besides the outstanding fictions. Targeting the cinema halls is important since it reaches the potential customers

Summerize articles Article Example | Topics and Well Written Essays - 500 words

Summerize articles - Article Example This book narrates the success story of a group of English craftsmen who took to labor with the aid of some capitalists which can be used as a guide for others. Though there was acute commercial depression, the Guild of Craftsmen successfully functioned when they worked in group minimizing the use of machines. 2. Ceastlake It is ironic to see how awkward the beauty concept of many people is as the design of household items is concerned. Many of the objects in our everyday use are poorly designed, which, often, are unsuitable to practical use and pathetic in artistry. Far from being progressive, we have gone backward in the quality of manufacture and design. Fields like metal-work, joinery have all ruined in artistic quality due to the eagerness to reduce labor and increase price but the general public is still unaware of it. It is possible to bring the universally accepted principles of good design into practice. The design of the item should indicate the purpose, and the character o f ornament should depend on the nature of material and the use of the article. In industrial art, beauty and use are closely associated though it is not so for partially educated ones. In fact, real art sticks to the simplest and most practical shapes. 3.